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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Golden Ratio of Mapping Idea and Literature Format
Windi Massari
Universitas Asahan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Pengaruh Return On Equity, Total Asset Turnover dan Net Profit Margin terhadap Nilai Perusahaan pada Perusahaan LQ45 yang Terdaftar di BEI Periode 2023-2025 Windi Massari; Dian Ayu Andriani
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 3 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i3.1535

Abstract

This study examines the effect of Return on Equity (ROE), Total Asset Turnover (TATO), and Net Profit Margin (NPM) on firm value in companies included in the LQ45 index listed on the Indonesia Stock Exchange during the 2023-2025 period. The research was conducted because fluctuations in firm value among LQ45 companies indicate that financial performance indicators do not always produce consistent market responses. This study applied a quantitative approach using secondary data obtained from annual financial reports. The sample consisted of 11 companies selected through purposive sampling, resulting in 33 observations. Data were analyzed using multiple linear regression with the assistance of SPSS version 26, preceded by classical assumption testing. The findings reveal that ROE has a positive and significant effect on firm value, while TATO does not significantly affect firm value. In contrast, NPM shows a negative and significant effect on firm value. Simultaneously, ROE, TATO, and NPM significantly influence firm value. The coefficient of determination indicates that the independent variables explain 55.4% of the variation in firm value, whereas the remaining percentage is influenced by other factors outside the research model.
The Influence of Information System Quality and Shopee's Digital Marketing Strategy on Changes in Online Shopping of Asahan University Students in 2025 Putri Zalianty Marpaung; D. Dailami; Aprilia Wulandari Br. Lumban Tobing; Windi Massari; Nursarro Sauma Mirna; Ardella Anggraini Simanjuntak; Heni Riyanti
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1387

Abstract

The development of digital technology has changed shopping behavior, especially among students, as the digital native generation. This study aims to analyze the influence of Shopee's information system quality and digital marketing strategy on changes in online shopping behavior among Asahan University students in 2025. The method used was quantitative with a causal associative approach. Data were collected through questionnaires and analyzed using F-tests, t-tests, and the coefficient of determination (R²). The results show that Shopee's information system quality and digital marketing strategy simultaneously and partially significantly influence changes in online shopping behavior among students. A fast and user-friendly system, along with digital promotions such as flash sales and personal discounts, increases shopping intensity and patterns. These findings emphasize the importance of technology and marketing synergy in shaping digital consumer behavior.
Co-Authors Aprilia Wulandari Br. Lumban Tobing Ardella Anggraini Simanjuntak D. Dailami Dian Ayu Andriani Heni Riyanti Nursarro Sauma Mirna Putri Zalianty Marpaung