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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat SENTRI: Jurnal Riset Ilmiah
I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik
Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Nasional
Religion Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Peran Persepsi Generative Artificial Intelligence dalam Memediasi Pengaruh Digital Presence Terhadap Brand Visibility Mall di Bali pada Konteks Ai-Based Search Ida Bagus Gede Prabawa Putra Udiyana; I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik; Anak Agung Ayu Rika Putri Supartha; I Gusti Ayu Widya Ari Cahyathi; Ni Putu Dhanan Kumaradewi M
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 5 (2026): SENTRI : Jurnal Riset Ilmiah, Mei 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i5.6202

Abstract

This study aims to analyze the mediating role of perceived generative artificial intelligence in the relationship between digital presence and brand visibility of shopping malls in Bali within the context of AI-based search. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a sample of 130 mall visitors in Bali who have experience using AI-based search tools such as ChatGPT and similar platforms. The findings reveal that digital presence has a positive and significant effect on brand visibility, both directly and indirectly through perceived usefulness and perceived trustworthiness. However, the direct effect of digital presence is relatively weaker compared to the mediated effects, indicating that brand visibility is not formed linearly but through a cognitive information processing mechanism influenced by AI perception. Perceived trustworthiness shows a stronger mediating effect than perceived usefulness, highlighting the importance of trust in AI-generated information. This study contributes to the integration of Information Processing Theory (IPT) and Technology Acceptance Model (TAM) by positioning generative AI perception as a key mechanism in transforming digital presence into brand visibility in the AI-based search ecosystem.
Pemberdayaan Pelaku Umkm Desa Bumbungan Melalui Literasi Digital Dan Praktik Qris I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik; Leony Metta Pras Thio; Ni Ketut Agustina Mahayani; I Putu Prasnendra Bawana Putra; Gusti Ayu Komang Mutiara Amanda; Jumrotul Choiroh Maulana Sukma
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Mei 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i3.1176

Abstract

Pengabdian masyarakat ini bertujuan mengakselerasi transformasi digital melalui pendampingan adopsi QRIS bagi pelaku UMKM di Desa Bumbungan, Klungkung. Permasalahn utama yang dihadapi adalah dominasi transaksi tunai, rendahnya literasi digital, serta kekhawatiran terhadap keamanan transaksi elektronik. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik studi lapangan, yang melibatkan 100 pelaku UMKM sebagai peserta, serta 7 responden utama untuk wawancara mendalam. Program dilaksanakan melalui empat tahap, yaitu sosialisasi regulasi bersama Bank Indonesia, pendampingan door-to-door, aktivasi merchant melalui aplikasi GoPay, uji coba transaksi, dan evaluasi lapangan. Hasil kegiatan menunjukkan tingkat partisipasi sebesar 86% dan keberhasilan aktivasi QRIS mencapai 90% dari target. Temuan kualitatif menunjukkan adanya peningkatan pemahaman, kepercayaan, dan kemampuan teknis pelaku UMKM dalam menggunakan sistem pembayaran digital. Secara keseluruhan, program ini menunjukkan pendekatan edukatif yang terintegrasi dengan pendampingan teknis yang berhasil mendorong dan mentransformasi perilaku transaksi UMKM dari sistem tunai menuju ekosistem digital yang modern, akuntabel, dan kompetitif. 
Co-Authors Anak Agung Ayu Rika Putri Supartha Gusti Ayu Komang Mutiara Amanda I Gusti Ayu Widya Ari Cahyathi I Putu Prasnendra Bawana Putra Ida Bagus Gede Prabawa Putra Udiyana Jumrotul Choiroh Maulana Sukma Leony Metta Pras Thio Ni Ketut Agustina Mahayani Ni Putu Dhanan Kumaradewi M