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All Journal Jurnal Al-Fatih Global Mulia Proceeding of International Conference on Humanity Education and Society
Risna Nur Ainia
Universitas PGRI Wiranegara
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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THE ROLE OF ISLAMIC BUSINESS ETHICS IN INCREASING CUSTOMER LOYALTY ON DIGITAL PLATFORM: A STUDY OF TIKTOK SHOP Risna Nur Ainia; Siti Rifqiyatul Muttafiyah; Churin In
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

The development of social media-based e-commerce platforms, such as TikTok Shop, encourages business actors to focus not only on marketing strategies but also on the implementation of business ethics, particularly Islamic business ethics. This study aims to analyze the influence of Islamic business ethics values, including honesty, fairness, responsibility, transparency, and adherence to sharia principles, on consumer loyalty on the TikTok Shop platform. This study used a quantitative approach with a survey method. Primary data were obtained by distributing questionnaires to 61 respondents, students of the Faculty of Economics and Business, Universitas PGRI Wiranegara who actively shop on TikTok Shop. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS software version 4.0. The results showed that honesty, responsibility, and transparency had a positive and significant effect on consumer loyalty. Meanwhile, fairness and adherence to sharia principles had a positive but insignificant effect on consumer loyalty. These findings indicate that not all dimensions of Islamic business ethics have the same level of influence, but in general, the implementation of Islamic business ethics remains important in building and increasing consumer loyalty on digital platforms.
Studi Literatur: Pengaruh Kepemimpinan Islami terhadap Kinerja Karyawan Bank Syariah di Indonesia Risna Nur Ainia; Firza Agung Prakoso; Churin In
Jurnal Al-fatih Global Mulia Vol. 5 No. 2 (2023): Jurnal Al Fatih Global Mulia
Publisher : STEBI Global Mulia Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59729/alfatih.v5i2.63

Abstract

This journal aims to analyze the relationship between Islamic leadership and the performance of Sharia Bank employees. This study is a qualitative descriptive study with a literary study method, namely a review of previous research relating to the relationship between Islamic leadership and the performance of Sharia Bank employees. Some data was obtained from research journals and previous scientific articles which were then analyzed by data display and data verification. The results of data analysis show that there are three previous studies which state that Islamic leadership has a positive effect on the performance of Sharia Bank employees. In two other studies, there were results that Islamic leadership did not have a significant positive effect on the performance of Sharia Bank employees.
Peran Financial Technology dalam Meningkatkan Kualitas Layanan pada Perbankan Syariah di Indonesia Risna Nur Ainia; Siti Rifqiyatul Muttafiyah
Jurnal Al-fatih Global Mulia Vol. 7 No. 1 (2025): Jurnal Al-Fatih Global Mulia
Publisher : STEBI Global Mulia Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59729/alfatih.v7i1.134

Abstract

Financial Technology (fintech) is one of the main drivers of innovation in the financial services system, creating new opportunities to improve efficiency, accessibility, and customer satisfaction. This study aims to analyze the role of fintech in improving the quality of Islamic banking services, as well as to evaluate the extent to which the integration of this technology is in line with Islamic principles. The research method used is a qualitative approach with literature studies and secondary data analysis from various related publications. The results of the study indicate that the implementation of fintech, such as Islamic mobile banking, digital payment services, and Islamic-based peer-to-peer financing, has made a positive contribution to increasing the speed of service, transparency, and customer convenience.
Co-Authors Churin In Prakoso, Firza Agung Siti Rifqiyatul Muttafiyah Siti Rifqiyatul Muttafiyah