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All Journal DEVOTE: Jurnal Pengabdian Masyarakat Global
Hariani Hariani
Mahasiswa Pendidikan Ekonomi, FKIP Universitas Muhammadiyah Bone
Computer Science & IT Education Environmental Science Social Sciences Other

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REVITALISASI KERAJINAN BAMBU: TRANSFORMASI UMKM DI DESA MANISHARJO Hariani Hariani; Hamka Hamka; Basri Basri
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 1 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Maret 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i1.3671

Abstract

Every year, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia continue to grow and significantly contribute to community welfare. In Manisharjo Village, bamboo-based MSMEs create new job opportunities and reduce unemployment rates. However, with increasing competition at both national and international levels, bamboo MSMEs face major challenges in adapting and remaining competitive. University students have great potential to contribute to this transformation process through Community Service Programs, particularly in utilizing digital technology, product innovation, and marketing strategies. This study aims to explore the business tactics and innovations implemented by bamboo craft MSMEs in Manisharjo Village and to analyze the impact of the Community Service Program (KKN) on the development of these enterprises.
Co-Authors Basri Basri Hamka Hamka