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Digitalization of MSMEs: Market Expansion and Business Efficiency Through Technology in Sabila Village, Mallawa District, Indonesia Nurhaeda Zaeni; Muhammad Rijal; M. Maryadi; Hamdana Jamaluddin; Hikmah Manganni; Musdhalifah Yusran
Golden Ratio of Community Services and Dedication Vol. 6 No. 2 (2026): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i2.2232

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in strengthening local economies and creating employment opportunities. However, many MSMEs still face limitations in digital literacy, market access, and business management efficiency. This community service activity aimed to enhance MSME capacity through an entrepreneurship seminar focusing on digitalization. The seminar was conducted in Sabila Village, Mallawa District, Maros Regency, involving 40 MSME actors from various business sectors. The activity employed a participatory andragogical approach consisting of interactive presentations, group discussions, and practical demonstrations. The results indicate that participants experienced increased understanding of digital marketing strategies, improved awareness of online marketplace utilization, and enhanced motivation to adopt technology for business efficiency. The seminar also facilitated collaboration among MSME actors and generated practical strategies for market expansion. The findings confirm that digital entrepreneurship seminars serve as effective tools for MSME empowerment and contribute to sustainable local economic development.
Unveiling the Dark Side of Workplace Connectivity: A Qualitative Meta-Synthesis of Digital Presenteeism, Employee Well-Being, and Sustainable Performance Nurhaeda Zaeni; M. Maryadi; Abd. Rajab
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2474

Abstract

Digital communication technologies have transformed workplace operations by increasing flexibility, efficiency, and collaboration. However, they also contribute to digital presenteeism, where employees remain digitally available and responsive despite fatigue, illness, psychological distress, or being outside working hours. This systematic literature review uses a qualitative meta-synthesis approach to examine the relationship between digital presenteeism, employee well-being, and sustainable performance. Based on 139 peer-reviewed articles from Scopus, Web of Science, ScienceDirect, and Emerald Insight, the review identifies key themes such as always-on work culture, blurred work-life boundaries, technostress, hidden labor, productivity paradox, declining well-being, and sustainable performance challenges. The findings show that excessive digital connectivity and constant availability expectations increase techno-overload, emotional exhaustion, work-life imbalance, and burnout. Although digital presenteeism may create short-term productivity, it can weaken long-term employee well-being and organizational sustainability. This study proposes a conceptual framework highlighting the role of organizational support, digital leadership, right-to-disconnect policies, and boundary management practices in reducing the negative effects of digital presenteeism.