Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Golden Ratio of Mapping Idea and Literature Format Journal of Embedded Systems, Security and Intelligent Systems
Abd. Rajab
STIEM Bongaya Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Digital Marketing Analytics: Enhancing Marketing Management through IT Nurani; Abd. Rajab; Muhammad Ikbal; Sri Prilmayanti Awaluddin
Journal of Embedded Systems, Security and Intelligent Systems Vol 6, No 1 (2025): March 2025
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v6i1.7687

Abstract

This study aims to analyze the impact of Digital Marketing Analytics (DMA) and information technology (IT) capability on marketing management effectiveness. A mixed methods approach with a Sequential Explanatory design was employed, beginning with a quantitative survey of 100 digital marketing practitioners across various industries in Indonesia, followed by in-depth interviews with seven key informants. Linear regression analysis revealed that DMA (β = 0.462, p < 0.001) and IT capability (β = 0.387, p < 0.001) jointly contribute significantly (R² = 0.581) to marketing effectiveness. Qualitative findings support that companies integrating analytics into their marketing processes tend to be more responsive, efficient, and adaptive to market dynamics. Successful DMA implementation is influenced by human resource readiness, leadership that promotes a data-driven culture, and adequate IT infrastructure. On the other hand, MSMEs face challenges related to digital literacy and limited access to affordable analytics systems. The study underscores the importance of investing in information systems, employee training, and cross-functional integration to drive meaningful digital transformation in marketing strategy.
Unveiling the Dark Side of Workplace Connectivity: A Qualitative Meta-Synthesis of Digital Presenteeism, Employee Well-Being, and Sustainable Performance Nurhaeda Zaeni; M. Maryadi; Abd. Rajab
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2474

Abstract

Digital communication technologies have transformed workplace operations by increasing flexibility, efficiency, and collaboration. However, they also contribute to digital presenteeism, where employees remain digitally available and responsive despite fatigue, illness, psychological distress, or being outside working hours. This systematic literature review uses a qualitative meta-synthesis approach to examine the relationship between digital presenteeism, employee well-being, and sustainable performance. Based on 139 peer-reviewed articles from Scopus, Web of Science, ScienceDirect, and Emerald Insight, the review identifies key themes such as always-on work culture, blurred work-life boundaries, technostress, hidden labor, productivity paradox, declining well-being, and sustainable performance challenges. The findings show that excessive digital connectivity and constant availability expectations increase techno-overload, emotional exhaustion, work-life imbalance, and burnout. Although digital presenteeism may create short-term productivity, it can weaken long-term employee well-being and organizational sustainability. This study proposes a conceptual framework highlighting the role of organizational support, digital leadership, right-to-disconnect policies, and boundary management practices in reducing the negative effects of digital presenteeism.
Co-Authors - Sri Prilmayanti Awaluddin, - M. Maryadi Muhammad Ikbal Nurani Nurhaeda Nurhaeda