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All Journal Lektur, Jurnal Ilmu Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal
Novianah Dwi Pratiwi
LSPR Institute of Communication and Business
Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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From Idol Affinity to Market Virality: LALISA's Parasocial Authority and LABUBU's Global Adoption Alan Munandar; Novianah Dwi Pratiwi; Nanda Putri Adilah; Rachel Indah Permatasari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 6 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i6.11147

Abstract

Communication study still has not looked at the connection between celebrity parasocial authority and the spread of viral products. When Thai K-pop star LALISA (Lalisa Manobal of BLACKPINK) officially sponsored Pop Mart's LABUBU collectibles in April 2024, sales throughout the world went up by 250% and sales in the U.S. went up by 1,200% year over year. This phenomena demonstrates how parasocial relationships may affect consumer behavior across geographic and demographic lines. This quick overview of the literature looks at how parasocial authority between celebrities and their fans leads to viral product adoption in online stores. We found peer-reviewed articles on parasocial interaction, celebrity credibility, viral marketing, and product adoption by searching Scopus, Web of Science, and Communication & Mass Media Complete. The findings were divided into groups based on processes and consequences and then put together in a story. The results show that parasocial authority may predict purchase intention and brand loyalty via social influence, aspirational identification, and trust-based persuasion. However, these effects are stronger when fandom intensity and cultural closeness are taken into account. The growth of K-pop has made intentional parasocial relationships even stronger. This shows that celebrity parasocial authority is a different way to persuade people than traditional endorsements. These results have important effects on how we understand influencer marketing and how people act in viral situations in digital culture. They show how parasocial ties may be used strategically to get people throughout the world to interact with products.
POLITICAL COMMUNICATION STRATEGIES IN EUROPEAN-LEVEL NEGOTIATIONS: DISCOURSE AND FRAMING IN BART DE WEVER’S ROLE IN THE EUROCLEAR SETTLEMENT Alan Munandar; Nanda Putri Adila; Novianah Dwi Pratiwi
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 2 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i2.27365

Abstract

The European Union’s December 2025 discussions on how to access frozen Russian Central Bank assets held at Euroclear was a modal point in the EU’s assessment of how to pay for Ukraine. This study analyzes the way in which Belgian Prime Minister Bart De Wever was able to utilize strategic political communication to effectively bury the European Commission’s proposed ‘reparations loan’ and nudge consensus towards a €90 billion joint debt financing compromise. Basing on a qualitative analysis of De Wever’s public discourses, media coverage and leaked negotiation papers, the study identifies three main communication mechanisms: legal-financial framing which presented Belgium as defender of International law and financial stability; coalition-building that grouped small and medium size member states (Italy, Bulgaria, Czech Republic, Malta) around shared risk concerns; rhetorical entrenchment by use of historical allusions and metaphorical language to create psychological barriers to compromise. The findings suggest that good political communication can be a resource of real power in multilevel governance contexts, and that smaller and medium-sized states can have a disproportionate influence on crucial European policy outcomes. This is an example in action of the operation of productive power within consensus oriented institutional spaces where legal certainty and rule-of-law principles offer strategic communication opportunities. Challenging conventional IRT, the study shows that material policy effects may only result from discursive power but not from possessing material capabilities.
Co-Authors Alan Munandar Nanda Putri Adila Nanda Putri Adilah Rachel Indah Permatasari