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All Journal RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Desain
Rachel Indah Permatasari
LSPR Institute of Communication and Business
Religion Arts Economics, Econometrics & Finance Education Environmental Science Social Sciences

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From Idol Affinity to Market Virality: LALISA's Parasocial Authority and LABUBU's Global Adoption Alan Munandar; Novianah Dwi Pratiwi; Nanda Putri Adilah; Rachel Indah Permatasari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 6 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i6.11147

Abstract

Communication study still has not looked at the connection between celebrity parasocial authority and the spread of viral products. When Thai K-pop star LALISA (Lalisa Manobal of BLACKPINK) officially sponsored Pop Mart's LABUBU collectibles in April 2024, sales throughout the world went up by 250% and sales in the U.S. went up by 1,200% year over year. This phenomena demonstrates how parasocial relationships may affect consumer behavior across geographic and demographic lines. This quick overview of the literature looks at how parasocial authority between celebrities and their fans leads to viral product adoption in online stores. We found peer-reviewed articles on parasocial interaction, celebrity credibility, viral marketing, and product adoption by searching Scopus, Web of Science, and Communication & Mass Media Complete. The findings were divided into groups based on processes and consequences and then put together in a story. The results show that parasocial authority may predict purchase intention and brand loyalty via social influence, aspirational identification, and trust-based persuasion. However, these effects are stronger when fandom intensity and cultural closeness are taken into account. The growth of K-pop has made intentional parasocial relationships even stronger. This shows that celebrity parasocial authority is a different way to persuade people than traditional endorsements. These results have important effects on how we understand influencer marketing and how people act in viral situations in digital culture. They show how parasocial ties may be used strategically to get people throughout the world to interact with products.
Fashion sebagai media komunikasi visual: Representasi budaya songket dan jumputan Palembang di Bahrain Alan Munandar; Nanda Putri Adila; Rachel Indah Permatasari
Jurnal Desain Vol 13 No 3 (2026): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i3.2853

Abstract

Penelitian ini mengkaji representasi visual budaya tekstil tradisional Palembang, songket dan kain jumputan sebagai media komunikasi antarbudaya dalam acara "High Tea Fashion Show & Bazaar" yang diselenggarakan di Manama, Bahrain, pada 7 Desember 2025. Penelitian ini merespons fenomena bagaimana artefak tradisional Sumatra Selatan berfungsi sebagai simbol komunikatif non-verbal ketika ditampilkan kepada audiens Timur Tengah dalam kerangka diplomatik. Pendekatan studi kasus kualitatif digunakan melalui observasi partisipatif terhadap acara fashion show di The Diplomat Radisson Blu Hotel, analisis semiotika visual terhadap desain tekstil yang ditampilkan, serta analisis dokumen dari KBRI Manama dan Bahrain–Indonesia Business and Friendship Society (BIBFS). Data dianalisis menggunakan kerangka semiotika dua tataran Roland Barthes. Temuan kunci menunjukkan bahwa adaptasi strategis Songket dan Jumputan ke dalam siluet modest fashion berfungsi sebagai "penerjemahan budaya" yang berhasil menjembatani nilai-nilai estetika dan sosio-religius antara Indonesia dan Bahrain. Penelitian ini terbatas pada satu peristiwa tunggal dan merekomendasikan kajian longitudinal yang lebih luas. Kebaruan penelitian ini terletak pada fokus spesifik pada tekstil Sumatra Selatan, topik yang kurang terwakili dalam literatur komunikasi antarbudaya, sebagai instrumen diplomasi budaya di kawasan Teluk.
Co-Authors Alan Munandar Nanda Putri Adila Nanda Putri Adilah Novianah Dwi Pratiwi