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All Journal Jurnal Pallangga Praja
Dini Kamila Salma
Universitas Negeri Makassar
Social Sciences

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MSME Development Strategies in Supporting Community Economic Empowerment Muh Irshan Sachrir; Dini Kamila Salma; Damas Gianlugi Alrizqi; Nurul Haeriyah Ridwan
Jurnal Pallangga Praja (JPP) Vol. 8 No. 1 (2026): April
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61076/jpp.v8i1.6341

Abstract

This study aims to analyze the development strategies of Micro, Small, and Medium Enterprises in supporting community economic empowerment. MSMEs play a strategic role in the economy, particularly in employment generation and income improvement. However, their development still faces various challenges, including limited access to capital, low managerial capacity, and limited utilization of digital technology. This study employs a qualitative approach with a descriptive method, using data collection techniques such as interviews, observations, and documentation. The results show that MSME development strategies, including product quality improvement, business diversification, digital technology utilization, and strengthening of business management, are able to enhance business capacity and competitiveness. These improvements have a positive impact on increasing income, creating job opportunities, and strengthening the local economy. Nevertheless, the implementation of these strategies still encounters several constraints that require external support from the government, financial institutions, and business support organizations. Therefore, a comprehensive and integrated MSME development strategy is essential to promote sustainable community economic empowerment.
Co-Authors Damas Gianlugi Alrizqi Muh Irshan Sachrir Nurul Haeriyah Ridwan