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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Asep Marfu
UIN Sultan Maulana Hasanuddin Banten, Indonesia
Education Social Sciences

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Quality Management of Educational Services from the Perspective of Islamic Education Marketing Management Nursaidah Nursaidah; Asep Marfu; Syifa Fauziyah El Abida; Anis Zohriah; Abdul Mu`in
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 3 : Al Qalam (May 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i3.5742

Abstract

Era disrupsi dan persaingan global telah mengubah lanskap pendidikan, menuntut lembaga pendidikan Islam untuk berinovasi guna meningkatkan daya saing. Masyarakat kini mengevaluasi pengalaman layanan secara holistik, menjadikan kualitas jasa sebagai faktor penentu. Penelitian ini bertujuan menganalisis implementasi dan dampak manajemen kualitas jasa pendidikan dalam perspektif manajemen pemasaran pendidikan Islam. Menggunakan pendekatan kualitatif dengan metode studi literatur yang mendalam, penelitian ini mengeksplorasi kerangka kerja Total Quality Management (TQM) dan Service Quality (SERVQUAL). Hasilnya menunjukkan bahwa kelima dimensi SERVQUAL (tangibles, reliability, responsiveness, assurance, empathy) menjadi model efektif yang diperkuat oleh integrasi nilai-nilai Islam seperti amanah, ihsan, dan rahmah. Implementasi ini terbukti tidak hanya meningkatkan kepuasan dan loyalitas stakeholder, tetapi juga membentuk karakter peserta didik yang unggul secara akademis dan spiritual. Dari perspektif pemasaran, kualitas jasa yang konsisten dan autentik berfungsi sebagai investasi strategis untuk membangun ekuitas merek (brand equity). Kualitas menciptakan siklus virtus: pengalaman positif melahirkan kepercayaan, yang memicu loyalitas dan advokasi dari mulut ke mulut.
SCOPE AND APPROACH TO SUPERVISION IN THE WORLD OF EDUCATION Ahmad Idris; Arif Faqih Firdaus; Asep Marfu; Supardi Supardi; Agus Gunawan
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 10 No. 4 (2025): December
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v10i4.1004

Abstract

Education is a process that occurs between students and teachers, has a very crucial function and acts as a valuable resource in human life. To achieve a higher quality of education. it requires teaching staff who have high skills and levels of professionalism in their respective fields. In general, aspects of educational supervision are divided into two main categories, namely academic supervision and administrative supervision. Academic supervision is related to development efforts aimed at improving the quality of teaching in the classroom, with a primary focus on teacher behavior while teaching and the interactions that occur during the educational process. This study aims to understand the scope and methods applied in educational supervision. The methodology used in this study is qualitative research. This type of research is a literature study that aims to collect information from various books or existing sources. It can be said that the scope of supervision is in the fields of student affairs, infrastructure, administration, student affairs, and also in the field of finance. Then the approach used by the supervisor is a direct approach, an indirect approach. and a collaborative approach between the direct and indirect approaches. With a deep understanding of the scope and methods of supervision in educational institutions, institutions can be directed to achieve better educational goals.
Co-Authors Abdul Mu`in Agus Gunawan Ahmad Idris Anis Zohriah Arif Faqih Firdaus Nursaidah Nursaidah Supardi, Supardi Syifa Fauziyah El Abida