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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Research of Social Science, Economics, and Management
Agustina Muliyani
Universitas Palangka Raya, Indonesia
Arts Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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EVALUASI TATA LETAK PARKIR TERHADAP KENYAMANAN PELANGGAN MELALUI KEPUASAN PELAYANAN PARKIR DI BORNEO SUPERMARKET KOTA NANGA BULIK Ongki Ongki; Achmad Syamsudin; Indah Nur Oktavia; Agustina Muliyani
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 5 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i5.4677

Abstract

This research was conducted to determine the extent to which parking layout affects customer comfort through parking attendant satisfaction at Borneo Supermarket in Nanga Bulik City. Changes in the community's needs for parking services that prioritize speed, comfort, and safety are the basis for the importance of this research. The approach used was a quantitative method through the distribution of questionnaires to 100 respondents who were visitors or customers at Borneo Supermarket in Nanga Bulik City who used two-wheeled and four-wheeled vehicles.Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 software. partial least squares. Overall, the results of the study indicate that parking layout has a significant effect on parking service satisfaction, and parking service satisfaction has a significant effect on customer comfort. Parking service satisfaction is an important factor in shaping the level of customer comfort, acting as a mediating variable in the relationship between parking layout and customer comfort. These findings provide a basis for parking managers to continue improving service quality according to user needs.
The Effect of Social Media Personal Branding and Digital Literacy on The Employability of Management Students at Palangka Raya University in The Gig Economy Era Roni Kurnia Sukmaputra; Indah Nur Oktavia; Agustina Muliyani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i11.1486

Abstract

The dynamics of the global labour market, which are shifting towards the gig economy era, require university graduates to possess the ability to adapt to technology and to market themselves effectively. This research is motivated by concern over the low job readiness among students, which is attributed to the tendency to use social media solely as a means of entertainment and to a lack of understanding of digital literacy. Departing from this phenomenon, this study was conducted to examine the extent to which personal branding on social media and digital literacy contribute to the job readiness of Management students at the University of Palangka Raya. This study employs a quantitative approach with a causal-associative design. Data were obtained through a questionnaire survey administered to active students who had completed at least four semesters, determined using the purposive sampling method, and were subsequently processed using multiple linear regression analysis. The findings of the study show that personal branding on social media and digital literacy each have a positive and significant impact on job readiness. When considered simultaneously, these two variables exerted a significant positive influence, with a combined contribution of 69.3%. The conclusions of this study emphasise that the combination of technical mastery through digital literacy and the ability to communicate one's competencies through personal branding creates a synergy that is instrumental in shaping the profile of graduates who are ready to compete in the modern labour market.
Co-Authors Achmad Syamsudin Indah Nur Oktavia Ongki Ongki Roni Kurnia Sukmaputra