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All Journal Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Pengabdian West Science
Lulu’ Ayu Faezatiy
Universitas Mataram
Humanities Decision Sciences, Operations Research & Management Education Public Health Social Sciences Other

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Sosialisasi dan Pendampingan Pemanfaatan Media Sosial pada Produk Kelompok Wanita (KWT) Keselet Karya Mohammad Alwi Shahab; Sri Mulyawati; Dyah Ayu Suryaningrum; Lulu’ Ayu Faezatiy; Intan Permata Hadi
Jurnal Pengabdian West Science Vol 5 No 05 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i05.3441

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas anggota Kelompok Wanita Tani (KWT) Keselet Karya dalam memanfaatkan media sosial sebagai sarana promosi produk pertanian olahan. Rendahnya pengetahuan dan keterampilan anggota KWT dalam penggunaan platform digital menjadi hambatan utama dalam memperluas jangkauan pasar. Metode yang digunakan dalam kegiatan ini adalah penyuluhan partisipatif, sosialisasi, dan pendampingan intensif yang dilaksanakan secara bertahap. Materi sosialisasi mencakup pengenalan jenis-jenis media sosial yang relevan untuk promosi usaha, yakni Facebook, TikTok, dan Instagram, serta teknik pembuatan konten promosi yang efektif dan konsisten. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pentingnya konsistensi unggahan konten di media sosial guna mempertahankan kepercayaan konsumen. Peserta juga mampu memproduksi konten promosi secara mandiri, meliputi konten berbasis produk, kegiatan produksi, pengemasan, dan distribusi. Kegiatan pendampingan ini diharapkan dapat mendorong pertumbuhan usaha KWT Keselet Karya secara berkelanjutan melalui perluasan akses pasar digital.
Penguatan Daya Saing Produk Olahan Dodol Rumput Laut melalui Pelatihan Pemotretan Produk KWT Rasa Saling Sayang Zuhdiyah Matienatul Iemaaniah; Yy Wima Riyayanatasha; Riezka Zuhriyatika Rasyda; Nuzla Af’idatur Robbaniyyah; Setyaning Pawestri; Lulu’ Ayu Faezatiy
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 3 (2026): Agustus
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i3.11655

Abstract

Kuta Village is a coastal area with abundant seaweed potential, which has been utilized by the community through various processed products. The Rasa Saling Sayang Women Farmers Group (KWT) cultivates seaweed, most of which is sold fresh at relatively low prices. Processing seaweed into products such as dodol, jelly, and flour can increase added value and has the potential to strengthen the family economy of group members. However, limited skills in product photography result in less attractive product visuals, thus impacting low competitiveness in the digital market and social media. This community service activity aims to improve the skills of KWT Rasa Saling Sayang members in producing aesthetically pleasing seaweed product photos that meet digital marketing needs. The activity method is implemented through socialization and practice of product photography using smartphones. The activity was held on Tuesday, October 28, 2025, with stages including preparation of seaweed dodol products in two flavors (melon and pineapple), socialization of basic product photography techniques, and photography practice by KWT members. The results of the activity showed an increase in participants' understanding and skills in producing more visually appealing product photos.
Co-Authors Dyah Ayu Suryaningrum Intan Permata Hadi Mohammad Alwi Shahab Nuzla Af’idatur Robbaniyyah Riezka Zuhriyatika Rasyda Setyaning Pawestri Sri Mulyawati Yy Wima Riyayanatasha Zuhdiyah Matienatul Iemaaniah