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Ahmad Ridho Hidayat
Universitas Islam Al-Azhar, Indonesia
Economics, Econometrics & Finance

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Islamic Business Ethics as a Mediator between Service Quality, Loyalty, and Consumer Satisfaction: Evidence from Sharia Marketplaces in West Nusa Tenggara Mariana Mariana; Ahmad Ridho Hidayat; Kukuh Tondoyekti
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2340

Abstract

The growth of sharia-labeled marketplaces in Indonesia presents a critical paradox. While Muslim consumer demand for Islamic value-based platforms continues to rise, the widespread practice of sharia washing using Islamic labels purely as a marketing strategy without genuine implementation of Islamic business ethics has systematically eroded consumer trust. This study analyzes the effect of service quality and loyalty on consumer satisfaction through the mediation of Islamic business ethics (IEBI) among sharia marketplace consumers in West Nusa Tenggara (NTB). A quantitative approach employing Partial Least Squares- Structural Equation Modeling (PLS-SEM) was applied to 92 Muslim consumer respondents selected through purposive sampling. Results confirm all eight hypotheses. Service quality significantly affects Islamic business ethics (beta = 0.830), loyalty (beta = 0.759), and consumer satisfaction (beta = 0.831). Loyalty significantly affects Islamic business ethics (beta = 0.472) and consumer satisfaction (beta = 0.385). Islamic business ethics significantly affects consumer satisfaction (beta = 0.622). Most critically, Islamic business ethics partially mediates the effect of service quality on consumer satisfaction (VAF = 38.3%) and the effect of loyalty on consumer satisfaction (VAF = 43.3%). The negligible effect size of the loyalty-to-satisfaction direct path (f-square = 0.015) confirms that Muslim consumer loyalty only produces genuine satisfaction when mediated by a tangible perception of Islamic business ethics, not merely its label
Determinants of Employee Work Motivation and Their Effects on Halal Value Chain Strengthening Performance at the Department of Industry and Trade of West Nusa Tenggara Province Titin Windiasari; Selamat Riadi; Ahmad Ridho Hidayat; Vegalyra Novantini Samodra; Baiq Dewi Lita Andiana
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.4170

Abstract

Strengthening the Halal Value Chain (HVC) is a strategic approach to improving the competitiveness of the halal industry and supporting the development of a sustainable regional halal ecosystem. Its successful implementation depends largely on the quality of human resources, particularly the work motivation of government employees responsible for policy execution. This study examines the effects of leadership, competence, and work environment on work motivation and their impact on the performance of Halal Value Chain implementation at the Department of Industry and Trade of West Nusa Tenggara Province. A quantitative explanatory approach was employed. Data were collected from 450 respondents through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that work environment and competence have significant positive effects on work motivation, whereas leadership has no significant effect. Work motivation also positively influences HVC implementation performance and mediates the effects of competence and work environment on implementation performance. These findings highlight the importance of improving the work environment and employee competence to strengthen the sustainable implementation of the Halal Value Chain.
Co-Authors Andiana, Baiq Dewi Lita Kukuh Tondoyekti Mariana Mariana Selamat Riadi Titin Windiasari Vegalyra Novantini Samodra