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All Journal JOURNAL AGRIBUSINESS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Prili Alisha
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry

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BUSINESS MODEL CANVAS AND FINANCIAL FEASIBILITY ANALYSIS OF PUPUKIN!: A MULTIFUNCTIONAL SLOW-RELEASE ORGANIC FERTILIZER FOR URBAN FARMING Muhammad Yasyfa Kusumadinata; Dira Purwasih; Rizqia Nadira Ronaldo; Prili Alisha; Stanislaus Adhi Pramudya; Vira Kusuma Dewi
AGRIBUSINESS JOURNAL Vol. 20 No. 1 (2026): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v20i1.50497

Abstract

Urban agriculture has been increasingly developed in response to the growing conversion of agricultural land into non-agricultural areas in urban regions. However, urban agriculture activities still face several challenges, particularly practical, efficient, and environmentally friendly fertilization practices. Pupukin! is an innovative, multifunctional slow-release organic fertilizer developed by utilizing organic waste materials such as banana corms, shrimp shells, and neem leaves as the main raw materials. This study aims to analyze the business model and financial feasibility of Pupukin! fertilizer business in supporting urban agriculture activities. The study employed a quantitative approach using the Business Model Canvas (BMC) to describe the business structure, as well as financial feasibility analysis, including production cost calculation, profit analysis, Revenue Cost Ratio (R/C Ratio), Payback Period (PP), and Return on Investment (ROI). The results indicate that the Pupukin! business model offers a key value proposition in multifunctional organic fertilizer that is practical, environmentally friendly, and efficient to use, making it suitable for urban agriculture practitioners. Financial analysis shows that the Pupukin! business is economically feasible, indicated by an R/C Ratio of 1.48. Furthermore, the business demonstrates a favorable investment return with an ROI of 48% and a relatively short Payback Period. These findings suggest that the Pupukin! fertilizer business has strong potential to be further developed as a sustainable agricultural innovation that supports the advancement of urban agriculture.
Strategi Pengembangan Produk Pupuk Organik melalui Pendekatan New Product Development: Studi Kasus “Pupukin!” Dira Purwasih; Prili Alisha; Rizqia Nadira Ronaldo; Stanislaus Adhi Pramudya; Muhammad Yasyfa Kusumadinata; Eddy Renaldi; Vira Kusuma Dewi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23033

Abstract

Pupukin! is an innovative slow-release organic fertilizer product with multifunctional 3-in-1 benefits (biofertilizer, biopesticide, biostimulant). This product was developed in response to challenges faced by urban farming practitioners, namely time constraints (time poverty) and reliance on inorganic fertilizers. While innovative products such as Pupukin! offer practical solutions, an appropriate development strategy is required to achieve commercial success. This study aims to analyze the product development strategy of Pupukin! using the New Product Development (NPD) approach and evaluate the effectiveness of the implemented NPD process based on consumer responses. The research employs a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews with the development team and consumers, observations, and document analysis. The results indicate that the implementation of NPD in Pupukin! followed systematic stages from idea generation to market testing. Strategic evaluation revealed successful product differentiation based on market needs. However, weaknesses were identified in concept validation and packaging design, which hindered effective communication of the product's value. The implications of this study emphasize the importance of integrating ongoing consumer validation at every stage of NPD to enhance the competitiveness of innovative organic fertilizer products.
Co-Authors Dira Purwasih Eddy Renaldi Muhammad Yasyfa Kusumadinata Rizqia Nadira Ronaldo Stanislaus Adhi Pramudya Vira Kusuma Dewi