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All Journal Journal of Managerial Sciences and Studies
Wulan Purnamasari
University of Maarif Hasyim Latif, Indonesia
Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models Wulan Purnamasari; C. Candraningrat Candraningrat; Niken Savitri Primasari; Zainul Wasik
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.99

Abstract

Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.
Dividing Global Business Process: Safeguarding Confidential Data Wulan Purnamasari; Didik Setiawan; Zainul Wasik; Suwandi S. Sangadji
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.105

Abstract

This study shows that manufacturing unit process dispersion serves as an operational-level variable that allows businesses to modify their information protection strategy when it comes to sourcing business services overseas to suit the regulatory framework of the chosen host nation as well as the potential for using internal controls over activities carried out overseas. Our hypothesis is that businesses are more inclined to split up their processes among several foreign production facilities rather of concentrating every procedure duties in one unit when the aforementioned mechanisms are unavailable. Businesses may take advantage of the synergies between the scattered pieces of a process while lowering the risk of individual fragment theft because of IT-enabled integration capabilities. Robustness tests and empirical findings closely align with these theories. Additionally, we discover that the likelihood of using the defense mechanism against process fragmentation increases with the firm's expertise in the host nation as well as the alternative worth of the activity's unique knowledge that is outsourced.
Co-Authors C. Candraningrat Candraningrat Didik Setiawan Niken Savitri Primasari Suwandi S. Sangadji Zainul Wasik Zainul Wasik