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All Journal International Journal of Community Service Bata Ilyas Educational Management Review
Fadzil Hanafi Asnora
Universitas Labuhanbatu, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Produk, Harga, Promosi, dan Tempat Dalam Meningkatkan Penjualan Pada Toko Roti Aneka Bakery Desa Perlabian Dea Fadliani; Fadzil Hanafi Asnora; Mhd. Amin
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3806

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran yang terdiri dari produk, harga, promosi, dan tempat terhadap peningkatan penjualan pada Toko Roti Aneka Bakery Desa Perlabian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap konsumen. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial variabel harga dan tempat berpengaruh positif dan signifikan terhadap penjualan, sedangkan variabel produk dan promosi tidak memiliki pengaruh yang signifikan dengan nilai signifikansi > 0,05. Secara simultan, seluruh variabel independen berpengaruh signifikan terhadap penjualan dengan nilai signifikansi < 0,05. Nilai koefisien determinasi (R²) sebesar 0,818 menunjukkan bahwa 81,8% variasi penjualan dapat dijelaskan oleh variabel produk, harga, promosi, dan tempat, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Hasil ini menegaskan bahwa strategi pemasaran yang tepat, terutama dalam penetapan harga dan pemilihan lokasi, memiliki peranan penting dalam meningkatkan penjualan.
Competency-Based Village Development: Skill Mapping Training and Productive Career Planning for Village Youth in Labuhanbatu Siti Lam'ah Nasution; Eva Julyanti; Sakinah Ubudiyah Siregar; Yudi Prayoga; Aulia Indra; Fadzil Hanafi Asnora
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.867

Abstract

Rural youth play a strategic role in supporting local economic development. However, many young people in rural areas still face limitations in identifying their personal potential, mapping competencies, developing career plans, and connecting their skills with productive opportunities in their local environment. This community service program aimed to strengthen the capacity of rural youth in Labuhanbatu Regency through skill mapping and productive career planning training. The program applied a participatory training approach consisting of preliminary observation, coordination with village partners, module preparation, pre-test implementation, material delivery, competency mapping practice, career planning exercises, group discussions, post-test, and program evaluation. The target participants included rural youth, youth organization members, senior high school or vocational school graduates, village-based university students, and prospective young entrepreneurs. The results indicated that participants improved their understanding of self-potential, work competencies, soft skills, career planning, and local economic opportunities. Participants were also able to develop individual competency maps and formulate short-, medium-, and long-term career action plans. This program contributes to rural human resource development through a competency-based mentoring model that can be further developed into a village talent bank, youth business incubation program, and continuous training agenda for youth organizations and village governments.
Co-Authors Aulia Indra Dea Fadliani Eva Julyanti Mhd. Amin Sakinah Ubudiyah Siregar Siti Lam'ah Nasution Yudi Prayoga