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PENGARUH CITRA PERUSAHAAN, KUALITA PELAYANAN, LOKASI DAN HARGA TERHADAP MINAT BELI ULANGTABUNG GAS LPG 12 KG PADAPT.JALAHAN ARTA PRIMARANTAUPRAPAT Ummi Batubara, Nur Syamsu; Nasution, Ade Parlaungan; Prayoga, Yudi
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

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Abstract

This study aims to determine the effect of company image, service quality, location and price on the repurchase interest of 12 KG LPG gas cylinders at PT. Jalah arta Prima Rantauprapat. The population in this study were consumers who made purchases of LPJ gas cylinders at PT. Jalah Arta Prima Rantauprapat, namely 541 people. The sample used in this study is to use the incidental sampling method (Incidental Sampling). Respondents in this study are consumers who purchase LPG gas cylinders at PT. Arta Prima Rantauprapat totaled 139 respondents. Analysis of the data obtained used quantitative and qualitative data analysis. Testing the feasibility of the research instrument and descriptive analysis of the characteristics of respondents using the softwareSPSS (Statistical Package for the Social Science) version 20.
PENGARUH PENGETAHUAN, KEMAMPUAN, DISIPLIN KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PADA PT. MASTER CASH & CREDIT RANTAUPRAPAT Astuti, Dewi Puji; Nasution, Siti Lam’ah; Prayoga, Yudi
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

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Abstract

This study aims to determine the effect of knowledge of work discipline and communication skills on employee performance at PT. Master Cash & Credit Rantauprapat. Data collection in this study was conducted through survey approaches, interviews and documentation. This study had a sample of 40 respondents where the entire population was sampled. The data analysis tool used in this study used SPSS (Statistical Product Software Solution). The data analysis technique in this research is descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (t test), simultaneous significant test (F test), and determination coefficient test (R2). That the F test result is 87. 386 with a significant level of 0.000, while the Ftable value of 3.332. When compared to the value of fcount 87.386> ftable 3.332 at α 5%, the conclusion is that simultaneously the Knowledge, Work Discipline and Communication Ability variables have a positive and significant effect on Employee Performance, that the tcount value for the Knowledge variable is 0.321, Ability is -0.057, Work Discipline is equal to 3.605, and communication of 4.391 with a significant value of each independent variable (4.163), (0.000). Whereas for the t-table value in the t distribution statistical table with level of test α = 5% and Dk = n - k, 40 -5 = 35 with a sig value of 5%, the value of t table = 1.869. Based on the criteria that if the value of tcount> ttable H0 is rejected , on the other hand tcount <ttable, H0 is accepted.  : (0.321> 1.869), (-0.057 <1.869), (3.605> 1.869), (4.391> 1.869).
The Influence of Leadership, Motivation, Work Ability and Work Environment on Employee Performance in the Office of the National Narcotics Agency of North Labuhanbatu Regency Arsal, Surya; Nasution, Meisa Fitri; Prayoga, Yudi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4356

Abstract

This research was conducted with the aim of knowing the effect of leadership, motivation, work ability and work environment on employee performance at the office of the National Narcotics Agency of North Labuhanbatu Regency. The method used is a quantitative method, with the help of the IBM SPSS 25 Software analysis tool. The data in this research is analyzed using several techniques, such as classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of the study stated that all independent variables had a positive and significant effect on employee performance. This is proven byleadership variable (X1) has a value of tcount (2.48) > ttable (1.70) with a significant value less than the probability value of 0.05 or a significant value of 0.019 <0.05, it can be concluded that the leadership variable (X1) has a positive and significant effect on employee performance. Motivation (X2) has a value of tcount (2,68) > ttable (1.70)with a significantly smaller value than the probability of 0.05 or 0.012 <0.05, it can be concluded that motivation (X2) has a positive and significant effect on employee performance. Workability (X3) has a value of tcount (5,14) > ttable (1.70)which means Ha is accepted and Ho is rejected with a significantly smaller value than the probability of 0.05 or 0.000 <0.05, it can be concluded that work ability (X3) has a positive and significant effect on employee performance. The work environment (X4) has a value of tcount (8.04) > ttable (1.70) with a significantly smaller value than the probability of 0.05 or 0.000 <0.05, it can be concluded that the work environment (X4) has a positive and significant effect on employee performance. The results of the F test show an Fcount of 49.55 > Ftable 2.71 with a significance value of 0.000 <0.05. From these results, it can be concluded that leadership, motivation, work ability and work environment simultaneously have a positive and significant effect on employee performance.
PERANAN INDUSTRI BATU BATA TERHADAP TINGKAT KEMISKINAN DI KECAMATAN RANTAU SELATAN KABUPATEN LABUHAN BATU. Yudi Prayoga
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 5, No 2 (2018): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.405 KB) | DOI: 10.36987/ecobi.v5i2.55

Abstract

Industri merupakan salah satu kegiatan ekonomi yang bertujuan untuk meningkatkan kesejahteraan dan kemakmuran masyarakat dengan memanfaatkan sumber daya alam, sumber daya manusia, dana, dan lain-lain. Dengan adanya industri diharapkan mampu membuka lapangan pekerjaan bagi tenaga kerja yang menganggur dan dapat mendorong pertumbuhan ekonomi Negara. Tanah liat yang merupakan bahan baku pembuatan bata merah adalah bahan baku yang tidak dapat diperbaharui sehingga ketersediaannya perlu diananlisis apakah apakah masih mampu mendukung keberlanjuatan industri bata merah dimasa yang akan datang. Metode yang digunakan dalam penelitian ini adalah metode deskriptif.kuantitatif Sampel yang di ambil oleh peneliti berada di Desa danau bale di 6 wilayah yaitu Danau Balai A1, Danau Balai A2, Danau Balai B, Danau Balai C, Kampung Songo, Kampung Baru, Perumnas Danau Balai dengan jumlah sampel sebanyak 84 responden. Analisis data yang digunakan adalah analiis statistic deskriftif. Hasil penelitian ini menunjukan bahwasanya tingkat pendapatan industry batu bata katagori pendapatan rendah sebanyak 16 responden atau sebesar 19%, katagori pendapatan sedang sebanyak 55 responden atau sebesar 65%, sedangkan katagori pendapatan tinggi sebanyak 13 responden atau sebesar 16 %. Dengan adanya industri bata merah dapat memberikan dampak positif kepada masyarakat dengan membuka lapangan pekerjaan kepada sebagian masyarakat yang tinggal di Kecamtan Nagreg terutama bagi mereka yang latar belakang pendidikannya rendah. Tingkat kemiskinan yang telah diuji berdasarkan dua versi yakni versi International Labour Organitation dan BPS juga menunjukan tidak terlihatnya kemiskinan di daerah tersebut. Rekomendasi dari penelitian ini untuk pengusaha batu bata adalah dengan dibentuknya koperasi unit usaha agar harga dipasaran stabil, mengelola bekas galian tanah yang terjadi agar dimanfaatkan untuk ternak ikan lele atau ikan nila serta meningkatkan modal usaha.
PENDAMPINGAN PRODUKSI DANSTRATEGI PEMASARAN INDUSTRI RUMAH TANGGAKERIPIK UBI MANA LAGI “PAK JAIM” DI DESA GUNUNG SELAMAT Siti Aminah Siregar; Pristiyono Pristiyono; Yudi Prayoga
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 27, No 2 (2021): APRIL-JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v27i2.23526

Abstract

Usaha rumah tangga (home industri) adalah usaha yang dimulai dari kecil dengan harapan dapat berkembang kedepannya dan mendapatkan laba yang besar, usaha ini tentunya dilakukan dengan tujuan untuk meningkatkan perekonomian. Keripik ubi adalah jenis makanan ringan yang enak disantap saat bersantai yang memiliki cita rasa yang berbeda dan dimakan sesuai dengan keinginan pengkonsumsi. Tujuan pengabdian ini di lakukan dengan persiapan program, sosialisasi keripik ubi serta pendampingan dan strategi pemasaran keripik ubi, metode pengumpulan data dengan ikuti praktek langsung, wawancara dan angket.Analisi yang di lakukan dengan deskriptif kualitatif. Hasil dari pengabdian adalah pelaku usaha bisnis rumah tangga mulai mencoba untuk memasarkan produk dengan cara online dan terus berusaha untuk meningkatkan pemasarannya. Setiap usaha yang di jalankan pasti memiliki tantangan dan cobaan yang bertubi-tubi, sebab itu pelaku usaha harus tetap terus berusaha untuk meningkatkan usahanya secara pelan pelan tanpa harus menajatuhkan dan menyakiti atau mendzolimi pihak usaha lainnya. Dengan mengikuti langkah-langkah perencaan strategi pemasaran, usaha kripik ubi mana lagi diharakan dapat meningkat lagi baik dari segi apa pun dan terutama dari segi pemasarannya.
BUDIDAYA SEMANGKA DEMI MENINGKATKAN PENDAPATAN DI MASA PANDEMI COVID-19 DI DESA GUNUNG SELAMAT Yudi Prayoga; Rido Rido; Pristiyono Pristiyono; Novrihan Leily Nasution
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 27, No 2 (2021): APRIL-JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v27i2.25897

Abstract

Kabupaten Labuhanbatu. Pandemi covid-19 tentu mengakibatkan perubahan yang sangat signifikan di berbagai bidang. Salah satunya di bidang ekonomi. Pengabdian kepada masyarakat ini bertujuan memberikan pengetahuan kepada petani tentang budidaya semangka, mengarahkan petani untuk memanfaatkan lahan tidur menjadi lahan produktif dan memberikan edukasi tentang manajemen wirausaha mandiri untuk produksi dan pemasaran semangka. Kepada kelompok petani didusun Siluang desa Gunung Selamat Kecamatan Bilah Hulu Kabupatren Labuhanbatu. Permasalahan yang timbul adalah para anggota kelompok tani belumpernahmemperolehinformasidanpelatihantentang teknik budidaya semangka. Pengabdian ini menggunakan metode pendekatan langsung yang terdiri dari tahapan pembentukan kelompok tani, sosialisasi dan pelatihan. Hasil pengabdian menunjukkan bahwa tingkat partisipasi masyarakat sangat tinggi untuk memamnfaatkan lahan tidur, pemahaman tentang teknik budidaya semangka meningkat dan dukungan pemerintah desa dan masyarakat sangat tinggi.
PELATIHAN MANAJEMEN PEMASARAN BERBASIS ONLINE DI DUSUN BUKIT PERJUANGAN KABUPATEN LABUHANBATU Bhakti Helvi Rambe; Fauziah Hanum; Yudi Prayoga
MINDA BAHARU Vol 4, No 2 (2020): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v4i2.2823

Abstract

Pengabdian kepada masyarakat bertempat di  Dusun Bukit Perjuangan bertujuan untuk membantu permasalahan yang dihadapi para pelaku UMKM, karena kurangnya kemampuan para pelaku UMKM dalam menguasi IPTEK, berpikir kreatif  dan berinovasi dalam  memasarkan  produk  yang akan dijual. Persiapan dilakukan dengan melakukan wawancara untuk melihat kondisi di lapangan mengenai masalah yang dihadapi masyarakat, kemudian kegiatan PKM dilaksanakan dengan dua sesi yaitu sosialisasi peran sosial media bagi para pelaku UMKM dan pelatihan pembuatan akun Facebook, Instagram, Website serta akun berjualan di Maketplace. Hasil menunjukkan bahwa pelaku UMKM di Dusun Bukit Perjuangan sudah mempunyai akun media sosial untuk berjualan dan mampu untuk menggunakannya, serta masyarakat sudah paham trik-trik jitu dalam memasarkan produk secara online serta mampu untuk menciptakan ide-ide baru yang bersumber dari media-media online. Saran kepada aparatur desa agar sering mengadakan sosialisasi maupun pelatihan-pelatihan bagi para masyarakat desa yang baru akan  memulai usahanya sehingga membangkitkan keyakinan dan semangat dalam menekuni usahanya.
Penerapan Clustering Pada Laju Inflasi Kota Di Indonesia Dengan Algoritma K-Means Yudi Prayoga; Heru Satria Tambunan; Iin Parlina
Brahmana : Jurnal Penerapan Kecerdasan Buatan Vol 1, No 1 (2019): Edisi Desember
Publisher : LPPM STIKOM Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.641 KB) | DOI: 10.30645/brahmana.v1i1.4

Abstract

Inflation is a process of increasing prices in general and continuously, related to market mechanisms that can be caused by various factors, among others, increased public consumption, excess liquidity in the market which triggers consumption or even speculation, to include the consequences of inability to distribute goods. Inflation is an indicator to see the level of change, and is considered to occur if the process of price increases takes place continuously and influences each other. Inflation stability is a prerequisite for sustainable economic growth which ultimately benefits the improvement of people's welfare. With the large amount of data generated from the inflation rate of cities in Indonesia it is difficult for the government to classify the inflation rate. The author took the initiative to conduct research on classifying the inflation rate of cities in Indonesia by using the K-Means Clustering Data Mining algorithm, with the number of clusters being 3. The high value group is in cluster 1 (above average), the value group is in cluster 2 (around the average based on the distance used from the centroid), and the low value group is in cluster 3 (below average). flat). By grouping the rate of inflation of cities in Indonesia, it will be known which cities in Indonesia have high, medium and low inflation rates.
Electronic Word of Mouth (eWOM): Menguji Pengaruh Pengalaman Positif, Persepsi Kualitas dan Kepercayaan. Studi Kasus: Restoran di Labuhanbatu Yudi Prayoga; Muhammad Yasir Arafat Pohan
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 1 (2022): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i1.393

Abstract

Compared to traditional methods, the Internet as a means of communication offers several advantages such as constant availability of information, efficient transfer of information and interactivity. In the context of the culinary business, the contribution of customers who want to spread positive information about restaurants is certainly very large. According to the literature, it was also conveyed that consumers believed in previous consumer experiences more than the advertisements delivered by the company. This study wants to examine the role of positive experience variables, perceived quality and trust in the eWOM behavior of restaurant customers in Labuhanbatu. The study used a quantitative approach using a questionnaire as a data collection tool. Questionnaires were distributed via google form to respondents. Respondents in this study were restaurant customers in Labuhanbatu who had carried out eWOM activities to the people around them. This study uses the SEM analysis method with the help of SMART PLS 3 software. The results of this study indicate that all predictive variables analyzed have a positive and significant influence on positive eWOM behavior in the context of a restaurant in Labuhanbatu.
Implication of the Influence of Work Motivation and Leadership on Organizational Behavior in the Education Office of Labuhanbatu Regency Heru Syahputra; Yudi Prayoga; Pitriyani Pitriyani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 1 (2022): | February | International Journal of Business, Technology and Organizational B
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i1.175

Abstract

The purpose of this study was to determine the implications of the influence of work motivation and leadership on organizational behavior in the Education Office of Labuhanbatu Regency. This research was conducted at the Labuhanbatu District Education Office. The object of this research is work motivation, leadership, and organizational behavior. The number of samples in this study was 34 respondents. Data were collected using a questionnaire with a Likert scale unit of measurement. The data analysis in this study used multiple linear regression analysis and for hypothesis testing was used the F-test and t-test assisted by the SPSS version 20 test tool. The results showed that work motivation and leadership together influence the organizational behavior in the Education Office. Labuhanbatu Regency, and partially prove that work motivation and leadership also have implications for organizational behavior in the Labuhanbatu Regency Education Office.
Co-Authors A Halim Abd. Halim Abdul, Halim Ade Dwi Irawan Ade Parlaungan Nasution, Ade Parlaungan Agustina Sitompul Ahmad Al Ihsan Nasution, Muhammad Ali Amelia Marisna Ananda Vadhiel Mali Ani Purwanti Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjeli, Rafita Aulia Arsal, Surya Auliya Fadhillah AZIDDIN HARAHAP Azmi Rizki Tanjung Bhakti Helvi Rambe Broto, Bayu Eko Budi Febriani Budi Pebriani Christine Herawati Limbong Dani, Ayu Rama Dewi Puji Astuti, Dewi Puji Dewi Rama Niati Diana, Melly Nova Dinda Karansita Hasibuan Dinda Karasinta Hasibuan Eka Sartika Nasution Elida F S Simanjorang Elida Florentina Sinaga Simanjorang Elvianti Syaputri Elvina Elvina Elvina Elvina Elvina, Elvina Elvira Elvira Erni Agnesia Eva Fitria Evyta Wismiana Fadzil Hanafi Asnora Fauziah Hanum Fitra Fadlan Halim, Abd Handayani, Mey Lena Harahap, Fitra Syawal Harahap, Saimajuli Sahro Hasibuan, Admiral Arif Herawati Limbong, Christine Heru Satria Tambunan Heru Syahputra Ibrahim Ibrahim Ihsan, Muhammad Ali Al Iin Parlina Irda Ramanda Nasution Izagi, Dwi Juliana Juliana Junita Lubis Lestari, Mitra Dwi Lestari, Yunita Wahyu Lubis, Junita M. Ali Al Ihsan Maria Silaban Masrizal Masrizal Muhammad Ali Al Ihsan Muhammad Rangga Prasetya Muhammad Sodikin Muhammad Syahfii Muhammad Yasir Arafat Pohan Mulya Rafika Munthe, Abdillah Menri Musthafha Haris Munandar Nasution, Meisa Fitri Nasution, Nazariah Nasution, Siti Lam’ah Ningsih, Milda Suci Nova Indriyani Nova Jayanti Harahap Novrihan Leily Nasution Nur'ainun Gulo Oktaviani, Devia Salisa Pakpahan, Ribkha Esterlita Pasaribu, Rodiah Pitriyani Pitriyani Pitriyani Pitriyani Pristiyono Pristiyono Pristiyono, Pristiyono Raja Saul Marto Hendry Ramadhan, Su’aib Ramadhayani, Ayu Rambe, Bhakti Helvi Ratih Rahulina Riadi, Slamat Ribkha Esterlita Pakpahan Rido Rido Rijadi, Bloko Budi Rika, Syahmewah Ritonga, Mulkan Robi Syahputra Rudy Antoni Salim Safitri, Sindy Firliana Safri, Hayanuddin Salim, Rudy Antoni Sanjaya, Mahmud Azi Sari, Emi Ratna Sarkawi, Sarkawi Sayidina Umar Septika Putri Shella Agustin Sihombing, Widya Fransiska Simbolon, Pratiwy Br. Sinaga Simanjorang, Elida Florentina Sipahutar, Prayogi Darmansyah Siregar, Dewi Kamaliah Siregar, Khairunnisa Siregar, Mardiana Siregar, Marlina Siregar, Raihan Akbar Siti Aminah Siregar Sundari Sundari Syahputra, Rizki Syaiful Zuhri Harahap Tambak, Siti Regina Ummi Batubara, Nur Syamsu Wahyuni, Ely Yuniman Zebua Zufrie, Zufrie Zulkifli Musannip Efendi Siregar