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All Journal PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Dony Kristian
Program Studi Ilmu Komunikasi, Universitas Mulawarman, Samarinda, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Representasi Pola Asuh Otoriter Dalam Film “Nanti Kita Cerita Tentang Hari Ini”: Sebuah Kajian Deskriptif Dzakiy Muhammad Alfadhil; Silviana Purwanti; Johantan Alfando WS; Dony Kristian
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i1.480

Abstract

 Film, as a form of mass communication media, not only reflects social reality but also shapes public understanding of communication patterns within families. Nanti Kita Cerita Tentang Hari Ini (NKCTHI) portrays an authoritarian parenting style that is closely associated with patriarchal culture in Indonesia and may affect children’s psychological well-being. This study therefore examines how authoritarian parenting is represented in the film and how such meanings are interpreted by audiences. This research employs a descriptive qualitative method using Stuart Hall’s representation analysis through encoding and decoding processes. The focus is on the depiction of authoritarian parenting in NKCTHI, analyzed through scenes, dialogue, gestures, and cinematic techniques, with data collected from observation and literature review. The findings indicate that NKCTHI represents authoritarian parenting across eleven scenes, characterized by high demands, low warmth, punitive approaches, absence of negotiation, and limited trust in children. The encoding process is evident in the visual elements, dialogue, and gestures of the father as a dominant figure. Meanwhile, the researcher’s decoding position falls within the negotiated code, as the father is also portrayed with moments of warmth. The film suggests that the impact of parenting is shaped more by communication patterns within the family than by rules alone.
Representasi Feminine Energy dalam Konten Get Ready With Me Shasa Zhania di Platform TikTok: Analisis Semiotika Roland Barthes Sahlu Nabila Ramadhani; Johantan Alfando; Dony Kristian; Ziya Ibrizah
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i3.614

Abstract

This study aims to analyze the representation of Feminine Energy in the Get Ready With Me (GRWM) content produced by Shasa Zhania on the TikTok platform. The widespread Feminine Energy trend on TikTok raises the need to critically examine how this concept is constructed and represented in women’s everyday content. The research employs a qualitative approach with an interpretive paradigm and Roland Barthes’ semiotic analysis through three stages of meaning: denotation, connotation, and myth. The object of study is a single GRWM video uploaded by the @_shaz account on 1 March 2025, purposively selected because it contains all three indicators of Feminine Energy completely. Data were collected through non-participant observation and documentation. The findings show that Feminine Energy is represented through three indicators: self-care, feminine aesthetics, and self-reflection. At the denotative level, the content displays skincare and makeup activities, pastel-toned clothing, and a personal narrative about a romantic relationship. At the connotative level, these signs construct the meaning of a woman who is gentle, calm, and able to manage her emotions stably. At the mythical level, Feminine Energy is naturalized as the image of the ideal woman who is well-groomed, harmonious, and balanced between physical appearance and emotional condition, through consistent visual and narrative repetition within TikTok’s digital space. The novelty of this study lies in its semiotic analysis of how Feminine Energy is constructed in GRWM content, an area that has received limited attention in previous research. Meanwhile, the main contribution of this study is to provide a more critical way of reading social media content as a cultural text, particularly within the fields of communication, gender studies, and digital media literacy.
Analisis Resepsi Mahasiswa terhadap Brand Image Shopee pada Kampanye 10.10 Shopee di Instagram Dina Fitriana Subekti; Johantan Alfando; Dony Kristian; Harry Isra Muhammad
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i3.628

Abstract

This study aims to analyze audience reception of Shopee’s brand image in the 10.10 campaign on the Instagram account @shopee_id. The research employed a descriptive qualitative method using Stuart Hall’s reception analysis through the encoding–decoding modelwhich classifies audience interpretation into three positions: dominant-hegemonic, negotiated, and oppositional. Brand image was analyzed based on Keller and Swaminathan’s indicators: strength, favorability, and uniqueness of brand associations. Data were collected through in-depth interviews, observation, and documentation involving seven Communication Studies students from Mulawarman University, class of 2022, selected through purposive sampling. The findings reveal diverse audience receptions toward Shopee’s brand image. Two informants occupied the dominant-hegemonic position, accepting Shopee’s image as an affordable, practical, and trustworthy e-commerce platform. Four informants were categorized in the negotiated position, accepting the campaign message while remaining critical of promotional claims perceived as inconsistent with their shopping experiences. One informant occupied the oppositional position, rejecting the constructed image as not fully reflecting reality. The 10.10 campaign successfully strengthened the strength of brand associations, while favorability and uniqueness were perceived differently across audiences. These findings indicate that brand image formation is influenced by audience interpretation and contribute to audience reception studies, with practical implications for designing more relevant and credible digital marketing campaigns.
Co-Authors Dina Fitriana Subekti Dzakiy Muhammad Alfadhil Harry Isra Muhammad Johantan Alfando Johantan Alfando WS Sahlu Nabila Ramadhani Silviana Purwanti Ziya Ibrizah