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All Journal Community Engagement and Emergence Journal (CEEJ) Journal of General Education and Humanities
Karnadi Karnadi
Universitas PGRI Argopuro Jember
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Kualitas Layanan Administrasi Terhadap Kepuasan Pasien Rawat Jalan Poli Umum Di Puskesmas Sumbersari Jauharo Jauharo; Amin Silalahi; Harmawan Teguh Saputra; Karnadi Karnadi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10608

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan administrasi terhadap kepuasan pasien rawat jalan poli umum di Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan metode survei korelasional. Populasi penelitian adalah seluruh pasien rawat jalan poli umum selama periode Mei–Juli 2025 sebanyak 1.300 kunjungan, dengan sampel sebanyak 92 responden yang ditentukan melalui teknik purposive sampling atau simple random sampling. Instrumen penelitian berupa kuesioner skala Likert 1–5 yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan melalui analisis deskriptif dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas layanan administrasi berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai signifikansi 0,000 (<0,05). Koefisien regresi sebesar 0,831 dan nilai Standardized Coefficient (Beta) sebesar 0,904 menunjukkan pengaruh yang sangat kuat. Dengan demikian, peningkatan kualitas layanan administrasi secara langsung berkontribusi terhadap peningkatan kepuasan pasien rawat jalan di Puskesmas Sumbersari.
Social Media-Based Marketing Strategies and Their Impact on SME Sales Growth in Jember Balthasar Watunglawar; Karnadi Karnadi; Amin Silalah; Katarina Leba
Journal of General Education and Humanities Vol. 5 No. 4 (2026): August
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i4.1792

Abstract

This study aims to examine the influence of social media-based marketing strategies on the sales growth of small and medium-sized enterprises (SMEs) in Jember Regency. In the era of digital transformation, social media has emerged as a strategic platform for businesses to reach broader consumer segments, strengthen customer relationships, and improve market competitiveness. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 120 SME owners and managers in Jember Regency who actively utilize social media as a marketing channel. The collected data were analyzed using simple linear regression analysis to determine the relationship between social media marketing strategies and sales growth. The findings reveal that social media-based marketing strategies have a positive and statistically significant effect on SME sales growth. The results suggest that effective social media use contributes to increased customer engagement, broader market penetration, and enhanced business performance. SMEs that consistently implement digital marketing practices tend to experience higher sales growth than those with limited social media activity. These findings highlight the strategic importance of optimizing social media platforms as an integral component of business development in the digital economy. The practical implications of this study emphasize the need for SMEs to prioritize high-quality content creation, maintain active customer interaction, and maximize the use of paid advertising features to improve promotional effectiveness and market reach. The study contributes to the growing body of literature on digital marketing by providing empirical evidence regarding the role of social media in supporting sustainable sales growth among SMEs in developing regions.
Co-Authors Amin Silalah Amin Silalahi Balthasar Watunglawar Harmawan Teguh Saputra Jauharo Jauharo Katarina Leba