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All Journal JURNAL ILMIAH PENELITIAN MAHASISWA Journal of Conflict and Social Class (JCSC) Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi Jurihum
Ondy
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

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Pemberdayaan Ibu-Ibu Pengurus RT 003/02 BSD Melalui Pelatihan Literasi Informasi, Manajemen UMKM Sederhana, dan Keterampilan Komunikasi Kolaboratif di Era Digital Riastri Novianita; Bobby Octavia Yuskar; Ondy; Cindya Yunita Pratiwi
Journal of Conflict and Social Class (JCSC) Vol. 3 No. 01 (2026): Journal of Conflict and Social Class (JCSC)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcsc.v3i01.1125

Abstract

This community service program aims to improve the capacity of women administrators of RT 003/002 BSD through training in information literacy, simple MSME management, and collaborative communication skills in the digital era. This activity was motivated by the need to strengthen the role of community organizations in adapting to digital transformation, particularly in accessing information, managing small businesses, and improving organizational communication. Preliminary observations indicated that participants had limited knowledge in digital information management, simple financial administration, and effective communication practices. The implementation method consisted of training sessions, interactive discussions, practical exercises, and mentoring activities. The program involved 15–20 participants and was conducted through several stages, including preliminary observation, preparation of training materials, program implementation, and evaluation. The training focused on improving participants’ understanding of digital information literacy, basic financial recording for small businesses, simple digital marketing strategies, and effective communication within community organizations. The results showed an improvement in participants’ knowledge and practical skills in utilizing digital media, managing small business finances, and strengthening communication among community members. Participants also demonstrated increased awareness in using digital platforms productively. This program is expected to strengthen women's roles as agents of community empowerment and support sustainable social and economic development at the neighborhood level.
Strategi Personal Branding Gubernur Blok M dalam Membangun Viralitas di TikTok Syahbina Nurul Fitriah; Ondy; Taqwa Sejati
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 5 (2026): Oktober
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i5.2941

Abstract

This study aims to analyze the personal branding strategy of Gubernur Blok M in building virality on TikTok, describe the implementation of Peter Montoya's The Eight Laws of Personal Branding, and examine the contribution of this strategy to content virality. The research employed a constructivist paradigm with a qualitative case study approach. Data were collected through digital observation of 26 TikTok videos from the @arvinorn account and supported by the analysis of two YouTube podcast interviews. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that Gubernur Blok M's personal branding strategy is built through consistent identity, authentic personality, distinctive visual attributes, spontaneous communication style, and direct interaction with the public. All dimensions of Peter Montoya's The Eight Laws of Personal Branding were identified in the formation of Gubernur Blok M's personal brand. The strategy contributes to content virality by establishing a strong and recognizable digital identity while increasing audience engagement, as reflected in high numbers of views, likes, comments, shares, and favorites on TikTok content. Therefore, consistent personal branding plays a significant role in creating and sustaining virality on social media.
Strategi Personal Branding Gubernur Blok M dalam Membangun Viralitas di TikTok Syahbina Nurul Fitriah; Ondy; Taqwa Sejati
Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi Vol. 2 No. 3 (2026): Agustus: Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jkaipbaku.v2i3.319

Abstract

This study aims to analyze the personal branding strategy of Gubernur Blok M in building virality on TikTok, describe the implementation of Peter Montoya's The Eight Laws of Personal Branding, and examine the contribution of this strategy to content virality. The research employed a constructivist paradigm with a qualitative case study approach. Data were collected through digital observation of 26 TikTok videos from the @arvinorn account and supported by the analysis of two YouTube podcast interviews. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that Gubernur Blok M's personal branding strategy is built through consistent identity, authentic personality, distinctive visual attributes, spontaneous communication style, and direct interaction with the public. All dimensions of Peter Montoya's The Eight Laws of Personal Branding were identified in the formation of Gubernur Blok M's personal brand. The strategy contributes to content virality by establishing a strong and recognizable digital identity while increasing audience engagement, as reflected in high numbers of views, likes, comments, shares, and favorites on TikTok content. Therefore, consistent personal branding plays a significant role in creating and sustaining virality on social media.
Pengaruh Fear of Missing Out (FOMO) terhadap Perilaku Konsumtif Generasi Z Pengguna Fitur Live Streaming TikTok di Wilayah Beji Depok Clara Pramudita; Ondy; Taqwa Sejati
JURIHUM : Jurnal Inovasi dan Humaniora Vol. 4 No. 1 (2026): JURIHUM : Jurnal Inovasi dan Humaniora
Publisher : CV. Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan media sosial menghadirkan berbagai bentuk komunikasi pemasaran digital yang dapat memengaruhi perilaku konsumsi masyarakat, khususnya Generasi Z. Fitur Live Streaming TikTok memungkinkan interaksi langsung antara penjual dan pengguna serta menghadirkan promosi dengan batas waktu tertentu yang berpotensi memunculkan Fear of Missing Out (FOMO). Penelitian ini bertujuan untuk mengetahui tingkat FOMO, mendeskripsikan perilaku konsumtif, serta menganalisis pengaruh FOMO terhadap perilaku konsumtif Generasi Z pengguna fitur Live Streaming TikTok di wilayah Beji, Depok. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis melalui regresi linear sederhana dengan bantuan SPSS. Penelitian ini menggunakan teori Stimulus-Organism-Response (S-O-R) sebagai landasan untuk menjelaskan hubungan antara rangsangan komunikasi, kondisi psikologis individu, dan respons perilaku. Hasil penelitian menunjukkan bahwa tingkat FOMO memiliki nilai rata-rata sebesar 58,33, sedangkan perilaku konsumtif memiliki nilai rata-rata sebesar 56,67. Kedua variabel tersebut dikategorikan cukup tinggi. Hasil uji t menunjukkan bahwa FOMO berpengaruh positif dan signifikan terhadap perilaku konsumtif, dengan nilai t-hitung sebesar 7,639 dan signifikansi . Nilai koefisien determinasi sebesar 0,373 menunjukkan bahwa FOMO menjelaskan 37,3% variasi perilaku konsumtif, sedangkan 62,7% sisanya berkaitan dengan faktor lain di luar model penelitian. Dengan demikian, semakin tinggi FOMO yang dialami responden, semakin tinggi pula kecenderungan perilaku konsumtif dalam penggunaan fitur Live Streaming TikTok.
Co-Authors Bobby Octavia Yuskar Cindya Yunita Pratiwi Clara Pramudita Riastri Novianita Syahbina Nurul Fitriah Taqwa Sejati