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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Terapan Manajemen dan Bisnis JEM : Jurnal Equilibrium Manajemen
Angga Hendharsa
Universitas Panca Bhakti
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH WORK LIFE BALANCE DAN BEBAN KERJA TERHADAP STRES KERJA PADA KARYAWAN PT BANK NEGARA INDONESIA (PERSERO) TBK KANTOR CABANG PONTIANAK Dewi Persik; Maulana Filani Rizal; Angga Hendharsa
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 2 (2025): Vol 11 No 2 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i2.594

Abstract

In the modern workplace, high work pressure and demands are the main factors affecting employee well-being. Excessive workloads and unbalanced working conditions can cause prolonged work stress. One of the factors contributing to work stress is Work-life balance, which is a condition of physical, emotional, and mental fatigue caused by excessive workloads without adequate balance between work and personal life. This study aims to examine the effect of work-life balance and workload on work stress among employees of PT Bank Negara Indonesia (Persero) Tbk, Pontianak Branch Office. The method used in this study is quantitative with a survey approach, using primary data obtained through questionnaires distributed to 84 respondents who are permanent employees of Bank BNI, Pontianak City Branch. The analytical tool used to process the data is SPSS, which is an analytical method for testing the relationship between variables. The results of the study indicate that Work-Life Balance does not have a positive and significant effect on Work Stress and Workload has a significant effect on work stress. These findings indicate the importance of work-life balance and Workload in influencing work stress in employees.
The Role of Digital Content in the Sustainability of the Food and Beverage (F&B) Industry Arweni Arweni; Angga Hendharsa; Dami Dami
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7472

Abstract

The Food and Beverage (F&B) industry is experiencing dynamic growth, particularly in the coffee shop sector. The rapid expansion of coffee shops has intensified competition, influencing consumer purchase decisions. The evolving digital marketing landscape has enabled consumers to engage with digital content—namely Firm Generated Content (FGC) and User Generated Content (UGC)—which can enhance perceived value and subsequently drive purchasing behavior. Although both FGC and UGC have become increasingly prevalent, their distinct impacts merit further investigation. This study employed a survey method targeting individuals who have purchased coffee shop products in Pontianak. Quantitative data were collected and analyzed to support generalization through statistical evidence. A purposive sampling technique was used, requiring respondents to meet specific criteria. The analytical tool applied was Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach. The findings indicate that both FGC and UGC have a positive and significant influence on perceived value. Furthermore, FGC, UGC, and perceived value each positively and significantly affect purchase decisions. In terms of mediation, perceived value is proven to mediate the relationship between FGC and UGC with purchase decisions
PENGEMBANGAN PEMASARAN BERBASIS DIGITAL UNTUK MENINGKATKAN DAYA SAING TRADER CANGKANG SAWIT DI PASAR LOKAL DAN GLOBAL Ricola Dewi Rawa; Angga Hendharsa; Arweni; Febrianawati
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17792

Abstract

Penelitian PKM ini berjudul "Pengembangan Pemasaran Berbasis Digital untuk Meningkatkan Daya Saing Trader Cangkang Sawit di Pasar Lokal dan Global". Kegiatan ini bertujuan memberdayakan para trader cangkang sawit di Pontianak melalui pelatihan dan pendampingan dalam pemasaran digital. Latar belakang kegiatan ini adalah rendahnya kemampuan promosi digital, keterbatasan akses pasar, serta minimnya literasi digital dan hukum bisnis pada pelaku usaha cangkang sawit, meskipun potensi ekspor dan pasar internasional sangat besar. Melalui pelaksanaan workshop, peserta dibekali keterampilan pemasaran digital seperti pembuatan konten, pengelolaan toko online, penggunaan media sosial, SEO dasar, hingga email marketing. Kegiatan juga mencakup edukasi literasi hukum digital serta penggunaan aplikasi facebook meta ads dan scalev. Hasil evaluasi menunjukkan peningkatan signifikan dalam pengetahuan peserta. Pendampingan ini membuka peluang baru, termasuk potensi ekspor dan perluasan pasar. Luaran kegiatan meliputi dokumentasi video, artikel ilmiah, serta rencana lanjutan berupa pengembangan website, e-commerce, media sosial, dan strategi ekspor. PKM ini tidak hanya meningkatkan kapasitas bisnis mitra tetapi juga berkontribusi pada pencapaian Indikator Kinerja Utama (IKU) kampus dan pemberdayaan ekonomi masyarakat lokal secara berkelanjutan
Co-Authors Arweni Arweni Arweni Dami Dami Dewi Persik Febrianawati Maulana Filani Rizal Ricola Dewi Rawa