Abd Hannan EF
UIN Sunan Gunung Djati Bandung

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Positive Politeness Strategies in the 2025 Grammy Awards Acceptance Speech Aldiansyah Munawar Al Fachri; Abd Hannan EF; Dedi Sulaeman
Journal of English Language and Education Vol 11, No 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i3.2426

Abstract

The Grammy Awards is an annual event of American music industry. This ceremony is closely linked to the award acceptance speeches given by each category's nominee winners. In order to preserve their image, celebrities typically pay attention to word choice. The research objective is to analyze how positive politeness strategies are linguistically realized and function pragmatically in acceptance speeches. Nine selected speeches by Grammy Award winners were analyzed using the positive politeness strategies theory proposed by Brown and Levinson (1987). By using a qualitative descriptive method, the data were described based on their sub-categories. Therefore, the result of the study showed that eleven of the fifteen positive politeness sub-categories are generally found in the award acceptance speech. By employing positive politeness strategies, celebrities are able to construct a positive public image, which enhances their likability and public perception.
Phonological Wordplay in the Dad Jokes YouTube Channel Amalia Nafianty Shagita; Abd Hannan EF; Dedi Sulaeman
Journal of English Language and Education Vol 11, No 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i3.2383

Abstract

Humor in spoken interaction often relies on phonological manipulation to create ambiguity and generate comedic effects. This study aims to analyze the types of wordplay found in the Dad Jokes YouTube channel and to examine how sound-based manipulation contributes to humor creation in spoken interaction. The data were analyzed using Dirk Delabastita’s theory of wordplay, which includes homonymy, homophony, homography, and paronymy. This study employed a qualitative descriptive method by identifying jokes containing wordplay from selected videos in the Celebrity Dad Jokes playlist. The findings showed that paronymy was the most dominant type, occurring in 62 out of 120 identified data, followed by homonymy (30 data), homophony (27 data), and homography (1 datum). The results also demonstrated that prosodic features, particularly pauses and intonation, contributed to humor creation by triggering ambiguity, reinterpretation, and surprise through wordplay. The study concludes that phonological features play a significant role in shaping humor in spoken dad jokes on YouTube.
Semiotics on the Representation of Healthy Skin Beauty in Somethinc’s Instagram Posts Amanda Sintyaningrum; ABD Hannan EF; R Myrna Nur Sakinah
Journal of English Language and Education Vol 11, No 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i4.2863

Abstract

As skincare has become increasingly integrated into contemporary beauty culture, cosmetic brands have actively promoted healthy skin as a primary indicator of beauty through social media platforms. Despite the widespread influence of these campaigns, limited studies have explored how beauty myths are constructed through skincare advertising on Instagram. This study aims to examine the representation of healthy skin in Somethinc’s Instagram posts and identify the beauty myths embedded within those representations. A qualitative research design was employed using Roland Barthes’ semiotic framework, which analyzes signs through the levels of denotation, connotation, and myth. The data consisted of five image-based Instagram posts published on Somethinc’s official account in 2025, selected through purposive sampling. The findings reveal that healthy skin is represented through themes of gentle care and pH balance, deep hydration and plumpness, the reduction of skin imperfections and renewal, youthfulness and regeneration, and barrier protection and recovery. These representations collectively construct beauty myths that position healthy skin as an idealized standard of attractiveness while portraying skincare routines as essential practices for achieving, maintaining, and legitimizing this culturally desirable beauty ideal.