Rochanda Wiradinata
Universitas Swadaya Gunung Jati Cirebon

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IMPLEMENTASI E-BUSINESS UNTUK PENINGKATAN PEMASARAN DAN ADMINISTRASI DI MADRASAH IBTIDAIYAH Muhammad Dzakaaul Fikri; Umi Awaliatul Laely; Euis Desyafitri; Rina Widianingsih; Rochanda Wiradinata; Ahmad Ripai
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 14 No 1 (2026): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v14i1.6525

Abstract

This study aims to evaluate the implementation of e-business in improving the effectiveness of marketing and administrative processes at Madrasah Ibtidaiyah (MI) An-Nur, Cirebon Regency. The research is motivated by the need for Islamic primary education institutions to adapt to digital technology to address the inefficiencies of manual systems. A descriptive qualitative approach was used, with data collected through observation, semi-structured interviews, and documentation over one week. Data were analyzed using the Miles, Huberman, and Saldana model, which includes data reduction, data display, and conclusion drawing. The findings indicate that e-business implementation through social media and digital platforms such as Google Workspace has significantly enhanced promotional effectiveness and administrative efficiency. Student enrollment increased by 28–30%, and administrative processing time decreased by up to 40%. Additionally, service transparency and parental involvement in the educational process improved. However, several challenges were identified, including limited technological infrastructure, staff resistance to digital change, and data security issues. The study concludes that e-business is an effective strategy to develop a more modern, professional, and competitive madrasah. Continuous efforts in infrastructure development, staff training, and digital security policy enhancement are necessary.
Pengembangan E-LKPD Berbasis Multimedia Menggunakan Zep Quiz pada Materi Jurnal Penyesuaian untuk Meningkatkan Keterlibatan Belajar Siswa: Development of Multimedia-Based Electronic Student Worksheets (E-LKPD) Using Zep Quiz on the Topic of Adjusting Entries to Enhance Student Learning Engagement Ismiyatinur Azizah; Rochanda Wiradinata; Rusdiyana Rusdiyana
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 6 No. 02 (2026): Research Articles, August 2026
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v6i02.9069

Abstract

Learning about adjusting entries in Vocational High Schools (SMK) requires the ability to identify accounts, calculate amounts, and construct accurate journal entries. A needs analysis revealed that students struggle to grasp adjustment procedures and require repeated practice accompanied by immediate feedback. Conventional teaching materials tend to render students passive and disengaged. Consequently, there is a need for interactive digital media that integrates content, practice exercises, and evaluation. A multimedia-based Electronic Student Worksheet (E-LKPD) integrated with the "Zep Quiz" digital quiz platform offers a unified learning experience; it provides immediate feedback and incorporates gamification elements to boost student engagement. The study employed the Research and Development (R&D) method using the ADDIE model. The stages of Analysis, Design, Development, Implementation, and Evaluation were carried out systematically to produce a valid product. Subject matter, media, and pedagogical experts conducted validation. Data were collected via validation sheets and response questionnaires, then analyzed using descriptive quantitative methods. Validation results demonstrated a very high level of feasibility: 88.00% from subject matter experts, 84.00% from media experts, and 84.00% regarding pedagogical aspects, yielding an overall average of 85.33% (highly feasible). Student responses yielded an average score of 3.30 (highly feasible), with the ease of understanding the material and the engaging nature of the quizzes cited as key strengths. The multimedia-based E-LKPD utilizing Zep Quiz was deemed highly feasible and well-received, making it a viable, innovative learning medium to enhance student engagement and comprehension regarding adjusting entries.