Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Journal of Law, Poliitic and Humanities International Journal of Science and Environment Greenation International Journal of Law and Social Sciences
Mochamad Husni
Universitas Muhammadiyah Palangkaraya, Kalimantan Tengah, Indonesia.
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Construction of Sustainable Palm Oil Image In Naga Naga Naga Film Mochamad Husni; Frengki Napitupulu
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3268

Abstract

The focal subject of examination is a film that portrays the establishment of palm oil plantations, while the use of Berger-Luckmann's social construction theory serves as two key factors that emphasize the importance of this research. The film "Naga Naga Naga" narrates the tale of Nagabonar's granddaughter, who encounters educational difficulties. This research employs a descriptive-qualitative approach to elucidate the concurrent processes and dialectics of externalization, objectivation, and internalization. The researcher gathered data by conducting observations of the Naga Naga Naga film in theaters and evaluating various sequences using a subscription-based streaming platform. By employing Charles S. Peirce's semiotic approach to analyze, the finding showed that not just the underlying motivations behind the signs and meanings associated with the implementation of sustainability principles, such as environmental harmony and community care, but also identifies components of "artistic and logical narrative" that impact the process of constructing a mental representation of palm oil farms. These findings are highly valuable for formulating campaign strategies that utilize films to shape public awareness.
The Techno-Oligarchic Communication Paradox: Corporate Media Effects and Democratic Deficit in Indonesian Political Parties Rachmat Hidayat; Pritha Ayodya; Mochamad Husni; Ressa Uli Patrissia; Prasetya Yoga Santoso
Greenation International Journal of Law and Social Sciences Vol. 4 No. 2 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (May - Jun
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i2.842

Abstract

Indonesian political parties exhibit a persistent democratic contradiction: electoral turnout above 79% coexists with party trust at only 35%, while algorithmic media ecology has simultaneously enabled civic mobilization and reinforced oligarchic entrenchment. Drawing on a qualitative constructivist design integrating PRISMA-guided systematic literature review (N = 44 studies, 2019–2025), single-case study of the Perindo Party, and systematic social media content analysis (N = 400 posts, κ = 0.81), this study extends Aeron Davis's (2019) four-phase media effects model through the proposed Techno-Oligarchic Communication Paradox (TOCP) framework. TOCP formalizes three structural mechanisms—Funding Corporatocracy, Digital Personalization Without Participation, and Algorithmic Legitimation Substitution—that explain how Phase 4 digital communication technologies paradoxically deepen democratic deficits within oligarchic institutional logics. Perindo's deployment of MNC Group infrastructure (68% corporate content), figure-centric microtargeting (79% HT-branded), and high algorithmic reach (34% youth) produced comprehension failure (72% unable to identify party platform) and legitimacy decline (−21 points in trust; electability at 4.1%). TOCP advances Davis's framework by centering corporate media ownership as an organizing structural variable applicable to emerging democracies in which media–party fusion is constitutive of the political communication landscape.
Smartwatches, AI, and the Three Faces of Technological Determinism: A Marxist Critique of Digital Capitalism Ressa Uli Patrissia; Mochamad Husni
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.178

Abstract

This study explores the role of artificial intelligence (AI) in smartwatches through the critical lens of Karl Marx’s theory of technological determinism. In contrast to functionalist and adoption-centered analyses, the research problematizes the ideological and socio-economic structures underpinning wearable technologies. The objective is to reinterpret smartwatches not as neutral innovations but as artifacts embedded in digital capitalism—functioning simultaneously as autonomous agents, social constraints, and political instruments. Employing a qualitative, conceptual methodology grounded in Marxist historiography and critical media studies, the research synthesizes canonical texts with contemporary scholarship on AI, surveillance, and labor. The results reveal that AI-powered smartwatches reinforce capitalist imperatives of productivity, data commodification, and self-discipline, ultimately contributing to behavioral governance and user alienation. This study offers a dialectical framework that exposes the myth of technological neutrality and reframes wearable AI as a site of ideological reproduction. It contributes to communication and technology studies by advancing a historically grounded critique of how digital devices shape, and are shaped by, class dynamics, capitalist rationality, and power structures.
Human–Computer Interaction and Digital Advertising Effectiveness: A Systematic Literature Review of Visual Attention, Interface Design, and Persuasion Ressa Uli Patrissia; Pritha Ayodya Basuki; Mochamad Husni
Journal of Law, Politic and Humanities Vol. 6 No. 3 (2026): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v6i3.3130

Abstract

Digital advertising is increasingly embedded within contemporary human–computer interaction (HCI) environments, where advertisements function not only as persuasive messages but also as structural elements of digital interfaces. Despite the rapid growth of online advertising, research examining how interface design influences advertising effectiveness remains fragmented across HCI, communication science, and marketing. This study synthesizes interdisciplinary research on how HCI-related interface variables affect visual advertising attention, avoidance, and persuasion outcomes. A systematic literature review following the PRISMA 2020 framework was conducted using four major databases: Web of Science, Scopus, PubMed, and the ACM Digital Library. The review covers peer-reviewed studies published between 2000 and 2025 that combine HCI methodologies—such as eye-tracking, usability evaluation, interaction logging, and user experience measurement—with advertising outcomes including attention, recall, persuasion, and avoidance. A total of 118 studies met the inclusion criteria and were analyzed using narrative synthesis. The findings indicate that advertising effectiveness is strongly shaped by interface-level variables including visual complexity, animation, interactivity, aesthetic congruence, and user task context. Visual attention operates through a dual-pathway mechanism in which bottom-up visual salience interacts with top-down goal-directed browsing behavior, explaining phenomena such as banner blindness. The review highlights the need for stronger theoretical integration between HCI and communication-based persuasion frameworks.
Co-Authors Frengki Napitupulu Prasetya Yoga Santoso Pritha Ayodya Pritha Ayodya Basuki Rachmat Hidayat Ressa Uli Patrissia Ressa Uli Patrissia Ressa Uli Patrissia