Greenation International Journal of Law and Social Sciences
Vol. 4 No. 2 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (May - Jun

The Techno-Oligarchic Communication Paradox: Corporate Media Effects and Democratic Deficit in Indonesian Political Parties

Rachmat Hidayat (Universitas Muhammadiyah Palangkaraya, Kalimantan Tengah, Indonesia.)
Pritha Ayodya (Universitas Sahid, Jakarta, Indonesia.)
Mochamad Husni (Universitas Muhammadiyah Palangkaraya, Kalimantan Tengah, Indonesia.)
Ressa Uli Patrissia (Universitas Muhammadiyah Palangkaraya, Kalimantan Tengah, Indonesia.)
Prasetya Yoga Santoso (Universitas Sahid, Jakarta, Indonesia.)



Article Info

Publish Date
25 May 2026

Abstract

Indonesian political parties exhibit a persistent democratic contradiction: electoral turnout above 79% coexists with party trust at only 35%, while algorithmic media ecology has simultaneously enabled civic mobilization and reinforced oligarchic entrenchment. Drawing on a qualitative constructivist design integrating PRISMA-guided systematic literature review (N = 44 studies, 2019–2025), single-case study of the Perindo Party, and systematic social media content analysis (N = 400 posts, κ = 0.81), this study extends Aeron Davis's (2019) four-phase media effects model through the proposed Techno-Oligarchic Communication Paradox (TOCP) framework. TOCP formalizes three structural mechanisms—Funding Corporatocracy, Digital Personalization Without Participation, and Algorithmic Legitimation Substitution—that explain how Phase 4 digital communication technologies paradoxically deepen democratic deficits within oligarchic institutional logics. Perindo's deployment of MNC Group infrastructure (68% corporate content), figure-centric microtargeting (79% HT-branded), and high algorithmic reach (34% youth) produced comprehension failure (72% unable to identify party platform) and legitimacy decline (−21 points in trust; electability at 4.1%). TOCP advances Davis's framework by centering corporate media ownership as an organizing structural variable applicable to emerging democracies in which media–party fusion is constitutive of the political communication landscape.

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Journal Info

Abbrev

GIJLSS

Publisher

Subject

Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Greenation International Journal of Law and Social Sciences (GIJLSS) is a journal that uses a blind peer-review model that can be accessed online. GIJLSS aims to publish a journal containing quality articles that will be able to contribute thoughts from theoretical and empirical perspectives for the ...