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All Journal Greenation International Journal of Law and Social Sciences
Ressa Uli Patrissia
Universitas Muhammadiyah Palangkaraya, Kalimantan Tengah, Indonesia.
Law, Crime, Criminology & Criminal Justice Social Sciences

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The Techno-Oligarchic Communication Paradox: Corporate Media Effects and Democratic Deficit in Indonesian Political Parties Rachmat Hidayat; Pritha Ayodya; Mochamad Husni; Ressa Uli Patrissia; Prasetya Yoga Santoso
Greenation International Journal of Law and Social Sciences Vol. 4 No. 2 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (May - Jun
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i2.842

Abstract

Indonesian political parties exhibit a persistent democratic contradiction: electoral turnout above 79% coexists with party trust at only 35%, while algorithmic media ecology has simultaneously enabled civic mobilization and reinforced oligarchic entrenchment. Drawing on a qualitative constructivist design integrating PRISMA-guided systematic literature review (N = 44 studies, 2019–2025), single-case study of the Perindo Party, and systematic social media content analysis (N = 400 posts, κ = 0.81), this study extends Aeron Davis's (2019) four-phase media effects model through the proposed Techno-Oligarchic Communication Paradox (TOCP) framework. TOCP formalizes three structural mechanisms—Funding Corporatocracy, Digital Personalization Without Participation, and Algorithmic Legitimation Substitution—that explain how Phase 4 digital communication technologies paradoxically deepen democratic deficits within oligarchic institutional logics. Perindo's deployment of MNC Group infrastructure (68% corporate content), figure-centric microtargeting (79% HT-branded), and high algorithmic reach (34% youth) produced comprehension failure (72% unable to identify party platform) and legitimacy decline (−21 points in trust; electability at 4.1%). TOCP advances Davis's framework by centering corporate media ownership as an organizing structural variable applicable to emerging democracies in which media–party fusion is constitutive of the political communication landscape.
Co-Authors Mochamad Husni Prasetya Yoga Santoso Pritha Ayodya Rachmat Hidayat