Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Erna Rusmiwati Sukandar
STIE Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering

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Optimalisasi Peningkatan Sumber Daya Manusia Berbasis Pemberdayaan Masyarakat Di Kampung Wisata Empang Endang Syarif; Erna Rusmiwati Sukandar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1405

Abstract

This study aims to analyze strategies for enhancing human resources (HR) through community empowerment activities in the Empang Tourism Village, Indrajaya Village. By leveraging existing tourism potential, these activities are expected to provide relevant training and knowledge to the local community. The research method used is a qualitative approach, with data collection through interviews and observations. The results indicate that community empowerment activities have successfully improved the community's skills in tourism management, local product promotion, and customer service. In addition, these activities have increased awareness of environmental conservation. The study concludes that community empowerment programs can serve as an effective tool for sustainable human resource development in the Empang Tourism Village. It also recommends continuous training and collaboration with various stakeholders to support the sustainability of tourism in the region.
Peningkatan Kapasitas Manajemen Sumber Daya Manusia (Msdm) Pada Pemilik Toko Pertanian Di Kecamatan Panjalu, Kabupaten Ciamis Erna Rusmiwati Sukandar; Ridwan Hakiki
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1566

Abstract

Panjalu District is one of the regions in Ciamis Regency with significant agricultural potential. This potential has driven the growth of agricultural supply stores (kios saprotan) as key providers for farmers' needs. However, the majority of agricultural stores in this area are still managed traditionally, particularly within the aspect of Human Resource Management (HRM). The primary challenges faced include the absence of a clear division of labor, family-based employee management lacking key performance indicators, and a deficiency in customer service skills. This community service activity aims to provide training and mentoring in implementing basic HRM functions. The methods utilized include interactive lectures, case studies, and assistance in drafting a simple Standard Operating Procedure (SOP). The results of this activity indicate a 75% increase in the partners' understanding regarding the importance of professionalism at work, alongside the formulation of a draft for service SOPs and an adaptive division of labor tailored for agricultural stores in Panjalu.
Inovasi MSDM Untuk Branding Dan Pemasaran Digital UMKM Di Desa Cipasung Kecamatan Lemahsugih Kabupaten Majalengka Endang Syarif; Erna Rusmiwati Sukandar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1036

Abstract

This community service article discusses a seminar activity entitled “The Human Resource Management Innovation in Supporting Branding and Digital Marketing of UMKM Products” conducted in Cipasung Village, Lemahsugih District, on August 29, 2025. The purpose of this activity was, to enhance the capacity of Micro, Small, and Medium Enterprises (UMKM) actors and PKK cadres in facing the digital era, particularly in branding, digital marketing, and human resource management aspects. The method used was a participatory seminar consisting of material presentation, interactive discussion, case studies of successful UMKM, and simple mentoring by students. The results showed to increase participant awareness of the importance of digital marketing and branding as business identity. Several UMKM actors began to consider creating logos, improving product packaging, and utilizing social media and digital platforms for promotion and sales. This activity demonstrates that educational seminars and direct mentoring can effectively encourage UMKM’ readiness for digital transformation at the village level.
Co-Authors Nurulloh, Endang Syarif Ridwan Hakiki