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All Journal Jurnal Aplikasi Pelayaran dan Kepelabuhanan
Ali Audah
Sekolah Tinggi Ilmu Ekonomi Pancasetia Banjarmasin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences Transportation

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The Influence of Product Quality, Price Discounts, and Promotions on Purchasing Decisions at the Musafir Fashion Store in Pasar Raya, Banjar Regency Ali Audah; Abdul Kadir; Naimah Naimah; Pati Mutu Jahra; Badrian Badrian; Fithriana Syarqawie
JURNAL APLIKASI PELAYARAN DAN KEPELABUHANAN Vol 16 No 2 (2026): bulan Maret
Publisher : Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/japk.v16i2.210

Abstract

This study aims to analyze the effect of product quality, price discounts, and promotion on purchasing decisions at Musafir Fashion Store, Pasar Raya Martapura, Banjar Regency. This research employed a quantitative approach using a survey method. The population consisted of consumers who made purchases at the store, with a sample of 68 respondents determined using the Lemeshow formula. Data were collected through questionnaires, and data analysis techniques included multiple linear regression analysis, validity test, reliability test, F-test, t-test, and standardized beta coefficient test. The results indicate that product quality, price discounts, and promotion simultaneously have a positive and significant effect on purchasing decisions. Partially, each variable—product quality, price discounts, and promotion—also shows a positive and significant effect on purchasing decisions. Based on the dominance test, price discount is the most influential variable affecting purchasing decisions compared to product quality and promotion. These findings suggest that an appropriate price discount strategy, supported by good product quality and effective promotional activities, can significantly enhance consumer purchasing decisions.
The Influence of Emotional Intelligence, Intellectual Intelligence and Social Intelligence on Employee Performance in Martapura District, Banjar Regency, Kalimantan Province Abdul Kadir; Ali Audah; Naimah Naimah; Pati Matu Jahra; Badrian Badrian; Fithriana Syarqawie
JURNAL APLIKASI PELAYARAN DAN KEPELABUHANAN Vol 16 No 2 (2026): bulan Maret
Publisher : Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/japk.v16i2.211

Abstract

This study aims to analyze the effect of emotional intelligence, intellectual intelligence, and social intelligence on employee performance at the Martapura Kota District Office, Banjar Regency, South Kalimantan Province. The research employed a quantitative approach using a survey method. The population consisted of all employees at the Martapura Kota District Office, and a census sampling technique was applied. Data were collected through questionnaires using a Likert scale and analyzed using validity and reliability tests, multiple linear regression analysis, simultaneous testing (F-test), and partial testing (t-test) with the assistance of SPSS software. The results indicate that emotional intelligence, intellectual intelligence, and social intelligence simultaneously have a significant effect on employee performance. Partially, each independent variable also has a significant effect on employee performance. The coefficient of determination (R²) of 0.941 indicates that 94.1% of the variance in employee performance can be explained by emotional intelligence, intellectual intelligence, and social intelligence, while the remaining 5.9% is influenced by other factors outside this study. Based on the beta coefficient values, intellectual intelligence is identified as the most dominant variable influencing employee performance. These findings highlight the importance of developing intellectual, emotional, and social intelligence in an integrated manner to improve employee performance in government institutions.
Co-Authors Abdul Kadir Badrian Badrian Fithriana Syarqawie Naimah Naimah Pati Matu Jahra Pati Mutu Jahra