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All Journal MANAJEMEN DEWANTARA
Sri Wahyuni Romadhon
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance

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PENGARUH PERCEIVED EASE OF USE, ELECTRONIC TRUST DAN ELECTRONIC SECURITY TERHADAP KEPUTUSAN PENGGUNAAN GOPAY PADA GENERASI Z Sri Wahyuni Romadhon; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21313

Abstract

Objectives: To examine the effects of perceived ease of use, electronic trust, and electronic security on Generation Z's decision to use GoPay. Methods: Quantitative research involving 120 active GoPay users, analyzed using PLS-SEM. Research Gap/Novelty: Integrates usability, trust, and security factors to explain Generation Z's digital wallet adoption. Results: All three variables positively and significantly influenced GoPay usage decisions. Interface clarity and platform integrity emerged as important factors. Conclusion: Improving usability, strengthening trust, and ensuring transaction security are essential for encouraging GoPay adoption.
Co-Authors Alshaf Pebrianggara Muhammad Yani