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All Journal MANAJEMEN DEWANTARA
Rena Eka Aprilia
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance

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PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Rena Eka Aprilia; Muhammad Yani; Alshaf Pebrianggara
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Objectives: To examine the effects of product quality, social media marketing, perceived value, and word of mouth on purchasing decisions at Re Ramen Sidoarjo. Methods: Quantitative research involving 105 consumers selected through purposive sampling, analyzed using PLS-SEM with SmartPLS 3.0. Research Gap/Novelty: Integrates product attributes, digital marketing, perceived value, and interpersonal recommendations in explaining purchasing decisions. Results: Product quality, social media marketing, perceived value, and word of mouth positively and significantly influenced purchasing decisions. Conclusion: Improving product quality, digital marketing, perceived value, and customer recommendations can strengthen consumer purchasing decisions
Co-Authors Alshaf Pebrianggara Muhammad Yani