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All Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan
Sri Asmirani
State University of Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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The Role of TikTok Live Streaming in Increasing Consumer Purchasing Power and Enhancing Online Shop Sales Sri Asmirani; Mutiasari Nur Wulan; Ayu Nursari; Elita Yuni Setiyarini; Reza Hardian Pratama
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 1 No. 4 (2022): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/wm3j8w83

Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran online shop dalam menarik konsumen. Salah satu inovasi yang saat ini banyak digunakan adalah fitur live streaming pada platform TikTok. Penelitian ini bertujuan untuk menganalisis peran live streaming TikTok dalam meningkatkan daya beli konsumen serta kontribusinya terhadap peningkatan penjualan online shop. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden sebanyak 200 responden pengguna TikTok yang aktif mengikuti live streaming penjualan produk. Analisis penelitian menggunakan metode SEM-PLS, Variabel independen dalam penelitian ini adalah pemanfaatan live streaming TikTok (X), sedangkan variabel dependen meliputi peningkatan daya beli konsumen (M) dan peningkatan penjualan online shop (Y). Hasil penelitian menunjukkan bahwa live streaming TikTok memiliki pengaruh signifikan terhadap peningkatan daya beli konsumen melalui interaksi langsung, kepercayaan terhadap produk, serta adanya promosi eksklusif. Selain itu, live streaming juga terbukti berkontribusi positif terhadap peningkatan penjualan online shop dengan mendorong keputusan pembelian impulsif dan menciptakan loyalitas pelanggan. Temuan ini menegaskanbahwa live streaming TikTok merupakan strategi pemasaran digital yang efektif dalam memperkuat daya saing bisnis online shop di era ekonomi digital.
Program Pelatihan dan Pendampingan Pemasaran Digital untuk Meningkatkan Kompetensi UMKM Bolsus Celebes di Makassar Andi Balqis Mutiara Asizah; Valentino Aris; Muhammad Taufik; Andi Ruslan; Sri Asmirani
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): Agustus 2026
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i2.655

Abstract

MSMEs are an important pillar of the Indonesian economy, yet many business actors still face limited digital literacy and unstructured marketing strategies. This condition was experienced by Bolsus Celebes MSME in Makassar, whose promotional activities were inconsistent and whose use of social media was not supported by structured content planning. This community service program aimed to improve the digital marketing competence of the owner and staff so they could implement more effective and sustainable promotional strategies through Instagram. Using a participatory action approach, the program was carried out through needs analysis, socialization, a one-day face-to-face training session, and three months of mentoring covering content planner development, content creation, and content publication. Evaluation was conducted through social media performance metrics and observation of the partner’s independence. The program produced 26 poster and reels contents and increased impressions by 5.1%, interactions by 17.8%, reach by 5.5%, profile visits by 41.2%, and followers by 28%. The results indicate that structured mentoring can improve the partner’s online visibility and independence in digital marketing.
Pelatihan Keamanan Digital untuk Meningkatkan Cyber Security Awareness bagi Masyarakat di Kelurahan Bontonompo Kabupaten Gowa Andi Ruslan; Valentino Aris; Muhammad Taufik; Qardawi Hamzah; Sri Asmirani
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.509

Abstract

This community service program aims to enhance digital security literacy among local government staff and residents of Bontonompo Village, Gowa Regency. The program was conducted using lectures, discussions, hands-on practice, and evaluation through pre-tests and post-tests to assess participants’ knowledge improvement. A total of 30 participants actively joined the training, consisting of village staff and community members. The evaluation results revealed a significant increase in the average score from 55 to 82, indicating improved understanding of phishing detection, personal data protection, and identification of fake information. The training proved effective in raising awareness and basic digital security skills among participants. This activity is expected to serve as an initial step in strengthening a secure and sustainable digital ecosystem within Bontonompo Village.
Co-Authors Andi Balqis Mutiara Asizah Andi Ruslan Elita Yuni Setiyarini Muhammad Taufik Mutiasari Nur Wulan Pratama, Reza Hardian Qardawi Hamzah Valentino Aris