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All Journal Journal of Community Empowerment
Raden Bagus Faisal Irani
Universitas Bumigora
Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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PELATIHAN PROMOSI DAN PENJUALAN BATIK MOTIF WAYANG PADA REMAJA KOTA MATARAM Rini Anggriani; Dian Syafitri Chani Saputri; Khasnur Hidjah; Irwan Cahyadi; Raden Bagus Faisal Irani; Bq. Candra Herawati
Journal of Community Empowerment Vol 5, No 2 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i2.39886

Abstract

Wayang-motif batik is one of the local cultural heritages of West Nusa Tenggara with high artistic and economic value, yet its commercial utilization by young people remains very limited. This community service activity aims to improve the ability of youth in Mataram City to promote and sell wayang-motif batik through digital marketing and entrepreneurship-based training. The methods used include participatory training with a hands-on approach, covering the introduction of wayang motif cultural values, product photography techniques, creation of promotional content on social media (Instagram and TikTok), use of marketplaces (Shopee, Tokopedia, TikTok Shop), and sales strategies. Participants were 30 youth aged 16-25 years from local youth communities in Mataram. The results showed significant improvements in participants' knowledge of wayang batik, ability to create digital promotional content, ownership of active marketplace accounts, and confidence in selling. This activity makes a real contribution to local cultural preservation while empowering youth economically through a digital entrepreneurship approach.
Co-Authors Bq. Candra Herawati Dian Syafitri Chani Saputri Irwan Cahyadi Khasnur Hidjah Rini Anggriani