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All Journal Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Indonesian Journal of Innovation Science and Knowledge
Afriza Br. Harahap
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Bahasa Persuasif dalam Konten Promosi di TikTok Afriza Br. Harahap; Anggun Dwi Saskya; Davina Nurul Aisyah; Marsella Simanjuntak; Salwa Farhana; Juni Aysah Br Sembiring
Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Vol. 8 No. 2 (2026): June
Publisher : Program Studi Magister Pendidikan Bahasa Indonesia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/kopula.v8i2.10319

Abstract

Perkembangan pesat media sosial menjadikan TikTok sebagai platform utama penyebaran konten promosi dengan jangkauan pengguna yang sangat luas. Permasalahan utama dalam penelitian ini adalah bagaimana bentuk, jenis, dan makna gaya bahasa persuasif yang digunakan untuk memengaruhi perhatian serta keputusan audiens. Penelitian ini bertujuan mendeskripsikan ragam gaya bahasa persuasif, mengidentifikasi makna yang terkandung, serta menganalisis efektivitas penggunaannya dalam pesan promosi. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode analisis isi, serta teknik pengumpulan data berupa simak, rekam, dan catat terhadap sepuluh konten promosi terpilih. Hasil penelitian menunjukkan bahwa gaya bahasa yang dominan digunakan meliputi repetisi, retoris, hiperbola, dan personifikasi. Masing-masing gaya bahasa memiliki makna khusus untuk mempertegas pesan, membangkitkan emosi, serta menonjolkan keunggulan produk. Penggunaan gaya bahasa tersebut terbukti efektif memperkuat sifat persuasif pesan dan menarik minat penonton.
PEMBERDAYAAN ANAK MELALUI FESTIVAL ANAK SHOLEH SEBAGAI UPAYA MENINGKATKAN KEBERANIAN, KREATIVITAS, DAN NILAI KEAGAMAAN DI DESA TIGABERINGEN KABUPATEN KARO Fathurrahman An-Naufal; Winda Kustiawan; Muhammad Hayqal Bani Hakim Tanjung; Afriza Br. Harahap; Siti Aisyah; Avria Damayani
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.704

Abstract

Child empowerment through religious activities is one of the efforts to support the development of children's courage, creativity, self-confidence, and religious values within the community. This article aims to describe the implementation of the Festival Anak Sholeh as a form of child empowerment through the Community Service Program (Kuliah Kerja Nyata/KKN) in Tigaberingen Village, Tiga Binanga District, Karo Regency. This study employed a descriptive qualitative approach. Data were obtained through direct observation, activity documentation, and KKN logbook records during the implementation of the activity from August 18 to 28, 2026. The participants were children in Tigaberingen Village who took part in the Festival Anak Sholeh, while KKN students and the community supported the implementation of the activities. Data were analyzed through data reduction, data presentation, and conclusion drawing. The results showed that the Festival Anak Sholeh provided opportunities for children to actively participate in religious activities, demonstrate their abilities, and gain learning experiences in an educational and enjoyable environment. The activity also provided positive experiences in developing children's courage and self-confidence, increasing their interest in participating in religious activities, and strengthening their understanding of Islamic values and the exemplary character of Prophet Muhammad. Furthermore, the involvement of KKN students, community members, and village officials demonstrated the importance of collaboration in supporting community-based child empowerment. Therefore, the Festival Anak Sholeh can serve as a medium for child empowerment that integrates religious education with the development of courage, creativity, and social interaction within the community.
Co-Authors Anggun Dwi Saskya Avria Damayani Davina Nurul Aisyah Fathurrahman An-Naufal Juni Aysah Br Sembiring Marsella Simanjuntak Muhammad Hayqal Bani Hakim Tanjung Salwa Farhana Siti Aisyah Winda Kustiawan