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All Journal YUME : Journal of Management ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Nurul Fadila
Universitas Merangin
Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Kinerja Sosial dan Kinerja Lingkungan sebagai Determinan Kinerja Keuangan: Studi Empiris pada Perusahaan Pertambangan yang Terdaftar di BEI Periode 2021–2024 Nurul Fadila
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10571

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana kinerja sosial dan kinerja lingkungan berkontribusi terhadap kinerja keuangan perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2021–2024. Studi ini menggunakan pendekatan kuantitatif dengan memanfaatkan data sekunder yang diperoleh melalui metode dokumentasi, yaitu pengumpulan annual report dan sustainability report yang diunduh dari situs resmi BEI serta laman resmi masing-masing perusahaan. Populasi penelitian terdiri atas 89 perusahaan pertambangan yang terdaftar di BEI, sedangkan penentuan sampel dilakukan dengan teknik purposive sampling sehingga diperoleh 15 perusahaan yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS, mencakup uji t, uji F, serta koefisien determinasi Adjusted R². Temuan penelitian menunjukkan bahwa kinerja sosial berpengaruh positif dan signifikan terhadap kinerja keuangan. Sebaliknya, kinerja lingkungan tidak menunjukkan pengaruh signifikan terhadap kinerja keuangan. Secara simultan, hasil uji F mengonfirmasi bahwa kinerja sosial dan kinerja lingkungan secara bersama-sama berpengaruh signifikan terhadap kinerja keuangan perusahaan pertambangan yang terdaftar di BEI. Nilai Adjusted R² sebesar 0,372 mengindikasikan bahwa kedua variabel independen mampu menjelaskan 37,2% variasi dalam kinerja keuangan.
OPTIMALISASI PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) DALAM DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI MAHASISWA MENGHADAPI TRANSFORMASI BISNIS DIGITAL Mulia Aminurahman; Mukhlis Yunus; Muhammad Zikri Farhan; Nurul Fadila; Syarif Lovedly
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
Publisher : Hira Institute

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Abstract

The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing practices through automation, data analytics, and more effective content creation. However, many university students still lack adequate knowledge and practical skills to effectively utilize AI in digital marketing activities. This community service program aimed to enhance students' digital literacy and competencies in applying AI to digital marketing through an interactive online seminar conducted via Zoom Meeting. The program involved 180 participants from the Digital Business, Entrepreneurship, Economic Education, and Elementary School Teacher Education (PGSD) Study Programs at Universitas Merangin. An educational and participatory approach was employed through presentations delivered by practitioners and academics with expertise in digital marketing and artificial intelligence, followed by interactive discussions and question-and-answer sessions. The program was evaluated using a Google Forms questionnaire. The results showed that 94.1% of participants gained new insights into the application of AI in digital marketing, 91.7% felt better prepared to use AI tools to support digital marketing activities, and 89.4% perceived the online seminar as effective and interactive. These findings indicate that AI-based interactive seminars are effective in enhancing students' digital literacy, technology-based marketing competencies, and readiness to adapt to the ongoing digital transformation of the business environment.
Co-Authors Muhammad Zikri Farhan Mukhlis Yunus Mulia Aminurahman Syarif Lovedly