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All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Muhammad Hafidz Prayoga
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Social Sciences

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Transformasi Ekonomi Desa melalui Pemberdayaan UMKM Kripik Pisang dan Gadung di Dusun Wates dalam Mendorong Kewirausahaan dan Pengembangkan Industri Kreatif sebagai Implementasi Asta Cita 3 Novandi Dwi Putra; Rangga Fajar Ardiansyah; Muhammad Rama Sabillah Fitri Andani; Dhimas Yoga Pratama; Muhammad Rizky Idris; Aden Alvies Adika Satia Anur Rajaya; Miftaqul Fanesya; Oktavia Ramadhanti; Bintang Aditya Nurhakim; Denis Bayu Saputri; Puput Dyah Purwanti; Erykhah Dwi Cahyani; Anita Rah Ayu Utaminingtyas; Vindi Ratna Sary; Amanda Shafa Anindya Putri; Halisa Fauziah; Rizki Nur Prasetya; Maulana Fathur Roziq; Regyna Twinanda Aswin Putri; Muhammad Hafidz Prayoga; Yuda Yuda; Fina Andita; Ayu Wulandari; Atik Damayanti; Christian Daniel Roger Lamia; Lanang Abdillah Azka Rokhim Anas; Elva Nabilah Rifah
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 4 No. 2 (2026): April: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v4i2.2173

Abstract

The community service activity conducted in Dusun Wates, focusing on the empowerment of Ibu Siti’s UMKM (Small and Medium Enterprises) producing Banana and Gadung Chips, has shown significant results in improving entrepreneurial capacity and social transformation within Ibu Siti’s family. This research aims to explore the outcomes of the community service program, linking the findings to theories of entrepreneurship, community empowerment, and social change. The activities involved managerial assistance, product rebranding, and online marketing, which led to better management practices, an improved product identity, and increased market reach. The application of digital marketing proved effective in expanding market access for local products, contributing to the economic growth of the family. This study also highlights the importance of family-based entrepreneurship in achieving sustainable social and economic change. The results are aligned with the findings of previous studies, such as those by Wahyuni (2022) and Raharjo (2021), and suggest that the integration of technology and local leadership can significantly drive social transformation at the community level.
Co-Authors Aden Alvies Adika Satia Anur Rajaya Amanda Shafa Anindya Putri Anita Rah Ayu Utaminingtyas Atik Damayanti AYU WULANDARI Bintang Aditya Nurhakim Christian Daniel Roger Lamia Denis Bayu Saputri Dhimas Yoga Pratama Elva Nabilah Rifah Erykhah Dwi Cahyani Fina Andita Halisa Fauziah Lanang Abdillah Azka Rokhim Anas Maulana Fathur Roziq Miftaqul Fanesya Muhammad Rama Sabillah Fitri Andani Muhammad Rizky Idris Novandi Dwi Putra Oktavia Ramadhanti Puput Dyah Purwanti Rangga Fajar Ardiansyah Regyna Twinanda Aswin Putri Rizki Nur Prasetya Vindi Ratna Sary Yuda Yuda