Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Cantika Lintang Maharani S P
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Branding dan Digital Marketing Kripik Antari Olahan Tepung Singkong (Mocaf) untuk Mendorong Pertumbuhan Omzet dan Daya Saing UMKM Desa Kemasantani Edwin Pondi Suwanto; Kafi Udin; Julia C; Vela Prawesti; Devia Ariana P; Dicky Arganata W; Ikhwanul Muslimin; Dimas Erlanga; Firdaus Firman F; Gesang Ardi Ramadhan; Robby Mukhammad K; Muhammad Rizky Yoga P; Ignatius Garvindo Firstelda P; Merdinda Afifa Dewi Dian Try Damayanti1; Fanny Athala Priherliansyah; Heven Ramadani; Satria Dava Hari Wijaya; Roma dhoni Aulia Billah; Putri Sari; Alivia Halimatus Sha’diyah; Cantika Lintang Maharani S P; Rima Aulia Firdaus; Aliffian Bagus P; Meri Andani
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 4 No. 2 (2026): April: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v4i2.2175

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kemasantani Village have considerable potential in developing cassava-based products using MOCAF flour, particularly Antari chips. However, limited brand identity, unattractive packaging, and the underutilization of digital marketing have constrained product competitiveness and revenue growth. This community service program aimed to strengthen branding and optimize digital marketing strategies to support MSME revenue growth. A qualitative participatory approach was employed through surveys, interviews, observations, documentation, and direct assistance in brand identity development, packaging redesign, and social media management. The results indicate improvements in product image, packaging attractiveness, and market reach through digital platforms. The integrated application of branding and digital marketing successfully increased consumer engagement and led to an approximate 35% increase in MSME revenue within a three-month period. These findings suggest that strategic branding and digital marketing are effective approaches for enhancing competitiveness and ensuring the sustainability of locally based MSMEs in rural areas.
Co-Authors Aliffian Bagus P Alivia Halimatus Sha’diyah Devia Ariana P Dicky Arganata W Dimas Erlanga Edwin Pondi Suwanto Fanny Athala Priherliansyah Firdaus Firman F Gesang Ardi Ramadhan Heven Ramadani Ignatius Garvindo Firstelda P Ikhwanul Muslimin Julia C Kafi Udin Merdinda Afifa Dewi Dian Try Damayanti1 Meri Andani Muhammad Rizky Yoga P Putri Sari Rima Aulia Firdaus Robby Mukhammad K Roma dhoni Aulia Billah Satria Dava Hari Wijaya Vela Prawesti