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p-Index From 2021 - 2026
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All Journal Journal of Food Security and Agroindustry
R R Siti Astuti
Politeknik Pembangunan Pertanian Yogyakarta-Magelang
Agriculture, Biological Sciences & Forestry

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Peran Desain Kemasan dan Penyajian Dalam Keputusan Pembelian Es Krim Lidah Buaya Siti Zaleha; R R Siti Astuti; Nur Rohmah Lutfi A'yuni
Journal of Food Security and Agroindustry Vol. 4 No. 2 (2026): JUNE
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfsa.v4i2.980

Abstract

This study aimed to examine the effect of packaging design as well as product presentation on consumer purchasing decisions for aloe vera ice cream. The study employed a quantitative method with an associative approach. Data were obtained through questionnaires distributed to 31 respondents who had previously purchased the product, selected using purposive sampling techniques. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression with the assistance of SPSS software. Prior to hypothesis testing, classical assumption tests were conducted to ensure the suitability of the regression model. The results showed that packaging design and product presentation simultaneously had a significant effect on purchasing decisions. However, partially, packaging design did not have a significant effect on purchasing decisions. In contrast, product presentation had a positive and significant effect and became the most dominant factor influencing consumer purchasing decisions. The coefficient of determination indicated that the model had a moderate explanatory ability, suggesting that other factors outside this study also influenced consumer purchasing decisions. In conclusion, purchasing decisions were more influenced by the visual appearance of product presentation than by packaging design itself. M Therefore, product development should focus more on improving presentation quality while continuing to optimize packaging design as a supporting factor for product attractiveness.
Determinants of the Influence of Extension Factors on the Adoption of Environmentally Friendly Rice Cultivation in Terong Village, Kapanewon Dlingo, Bantul Regency, Special Region of Yogyakarta Ponsianus Higau; Siti Nurlaela; R R Siti Astuti
Journal of Food Security and Agroindustry Vol. 4 No. 2 (2026): JUNE
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfsa.v4i2.1031

Abstract

This study aimed to analyze the effects of extension materials, extension media, and extension methods on the adoption of environmentally friendly rice cultivation in Terong Village, Dlingo Kapanewon, Bantul Regency, Special Region of Yogyakarta. This study employed a quantitative approach, with data collected through questionnaires administered to 40 farmers. The research data were supported by secondary data from the Agricultural Extension Center (Balai Penyuluhan Pertanian, BPP) of Dlingo Kapanewon. Data were analyzed using multiple linear regression with the assistance of SPSS version 26. The statistical tests included the coefficient of determination test, t-test, and F-test. The results showed that extension materials, extension media, and extension methods simultaneously influenced the adoption of environmentally friendly rice cultivation. Partially, extension media showed a negative effect because the use of social media, particularly WhatsApp, had not been optimized for disseminating short tutorial videos. This condition caused information on environmentally friendly rice cultivation to be inaccessible continuously and in real time by farmers. Therefore, agricultural extension officers need to be more active in sharing information on environmentally friendly rice cultivation through WhatsApp so that farmers can access the information on an ongoing basis.
Co-Authors Nur Rohmah Lutfi A'yuni Ponsianus Higau Siti Nurlaela Siti Zaleha