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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmu Multidisplin
Natalia Regina
Universitas Kristen Maranatha, Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Budaya Organisasi terhadap Kinerja Karyawan melalui Keterlibatan Karyawan pada Klinik Swasta di Provinsi Indonesia Timur Natalia Regina; Kartika Imasari Tjiptodjojo
Jurnal Ilmu Multidisiplin Vol. 5 No. 1 (2026): Jurnal Ilmu Multidisplin (April - Mei 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v5i1.1824

Abstract

Penelitian kuantitatif dengan desain eksplanatori ini dilakukan untuk menganalisis kontribusi budaya organisasi terhadap kinerja karyawan di klinik swasta. Fokus utama studi ini adalah membedah peran keterlibatan karyawan sebagai faktor yang memediasi hubungan antara kedua variabel tersebut. Penelitian ini melibatkan 17 karyawan klinik swasta sebagai responden yang mengisi kuesioner terstruktur. Data yang terkumpul kemudian dianalisis menggunakan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM). Temuan studi menunjukkan adanya pengaruh positif dan signifikan dari budaya organisasi terhadap keterlibatan karyawan, yang pada gilirannya berdampak signifikan pada kinerja mereka. Selain itu, uji efek tidak langsung memperkuat bukti bahwa keterlibatan karyawan berperan sebagai mediator signifikan dalam hubungan antara budaya organisasi dan kinerja karyawan.
Pengaruh Brand Awareness dan Brand Image Terhadap Niat Bersalin di Klinik Utama Familia Kabupaten Sikka, Nusa Tenggara Timur dengan Persepsi Nilai sebagai Variabel Mediasi Natalia Regina; Kartika Imasari Tjiptodjojo
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.8749

Abstract

This study aims to analyze the influence of brand awareness and brand image on birth intention at the Familia Main Clinic in Maumere, with perceived value as a mediating variable. The study involved 100 respondents who were expectant mothers or women of productive age who were familiar with the Familia Clinic, analyzed using PLS-SEM. The results obtained showed that brand awareness influenced birth intention. Conversely, brand image did not show a significant direct influence on birth intention. Furthermore, perceived value was proven to have an influence on birth intention and was the most dominant variable in the research model. Perceived value partially mediates the relationship between brand awareness and birth intention and fully mediates the relationship between brand image and birth intentions. These findings indicate that expectant mothers' decisions in choosing a birth facility are more influenced by the perceived value of the service than by brand image alone. Therefore, clinic managers need to strengthen marketing strategies oriented towards increasing patient benefits through service quality, facility comfort, and positive service experiences.
Co-Authors Kartika Imasari Tjiptodjojo