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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Tira Fitriawardhani
Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya
Environmental Science Library & Information Science

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Strategi Kampanye Daur Ulang Sampah Plastik untuk Meningkatkan Kepedulian Masyarakat melalui Konten Instagram @Ecollabo8 Ni Made Yunita; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4563

Abstract

Plastic waste is a global issue that threatens the environment due to its non-biodegradable nature. This study aims to examine the campaign strategies conducted by the Instagram account @Ecollabo8 in increasing public awareness regarding plastic waste recycling. The method used is descriptive qualitative, with data collection techniques including documentation, non-participant observation, and literature studies of @Ecollabo8's content from September 2023 to September 2025. The results show that @Ecollabo8 implements a comprehensive campaign strategy through four social media pillars: Communication, Collaboration, Education, and Entertainment. This strategy proved effective in increasing public concern, as reflected in Cognitive, Affective, and Conative responses in digital interactions.
Strategi Komunikasi Kominfo Jatim dalam Penguatan Literasi Digital Melalui Program Cerdas Digital (CERDIG) Tira Fitriawardhani; Julyanto Ekantoro; Theresia Abigial Tanya Pradana
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4153

Abstract

This study explores the communication strategy employed by the East Java Provincial Office of Communication and Informatics (Kominfo Jatim) in strengthening digital literacy through the Cerdas Digital (CERDIG) Program. Using a descriptive qualitative approach, data were collected through in-depth interviews and documentation. The analysis draws on Harold Lasswell’s communication model, which examines the communicator, message, media, audience, and effect. The findings reveal that Kominfo Jatim develops clear and educational digital literacy messages and delivers them through diverse channels such as training sessions, webinars, and social media campaigns. CERDIG successfully reaches various target groups, including civil servants, students, communities, and persons with disabilities. The program contributes to improving public understanding of key digital literacy pillars, namely digital skills, digital safety, digital ethics, and digital culture. The study concludes that well-structured communication strategies, tailored to audience needs and supported by appropriate media, enhance the effectiveness of digital literacy initiatives. Overall, CERDIG plays a significant role in promoting a more informed, critical, and responsible digital society in East Java.
Upaya Humas Polda Jatim Dalam Meningkatkan Pesan Informatif Melalui Konten Humanis Pada Akun Instagram @humaspoldajatim Abel Rahma Putri; Julyanto Ekantoro; Tira Fitriawardhani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4226

Abstract

This study aims to examine the efforts of the East Java Regional Police Public Relations Division in improving the quality of informative messages through humanistic-themed content on the Instagram account @humaspoldajatim. Digital developments demand the delivery of information that is fast, accurate, and easily understood, making Instagram a strategic medium for public communication with the community. This research focuses on the implementation of a humanistic approach and the enhancement of content quality in building audience understanding and engagement.This study employs a qualitative descriptive method using observation, interviews, and documentation techniques, which are then analyzed through the stages of fact finding, planning, communication, and evaluation based on Cutlip & Center’s theory. The results indicate that the Public Relations Division of the East Java Regional Police consistently applies humanistic elements in its content, including empathetic language, ethical visuals, and clear, non-judgmental information. The content also continuously adapts to digital trends, enabling it to reach a wider audience and enhance the relevance of messages within the community.The findings indicate that improving content quality through a humanistic approach plays a significant role in enhancing informative messages, strengthening public trust, and building a more modern image of the police institution. The utilization of Instagram features such as feeds, reels, stories, and captions is optimized to deliver valuable, easily understood information with emotional closeness to the public. Thus, a communication strategy based on humanistic content is able to foster a harmonious relationship between the police and the community in the digital era.
Strategi Kampanye K3 Nelayan Oleh Dinas Kelautan dan Perikanan Jawa Timur di Pantai Popoh Tulungagung Radja Khais Dewangga; Julyanto Ekantoro; Tira Fitriawardhani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4293

Abstract

This study aims to analyze and describe the Fishermen's Occupational Health and Safety (K3) campaign strategies implemented by the Department of Marine Affairs and Fisheries (DKP) of East Java Province at the Popoh Coastal Fishing Port (PPP), Tulungagung. The location was selected based on the geographical characteristics of Popoh Beach, which directly faces the extreme waves of the Indian Ocean, and the high rate of maritime accidents in the area, such as vessels drifting due to bad weather and broken anchor lines. The research method employed is qualitative with a descriptive-evaluative approach. Data were collected through field observations, documentation, and in-depth interviews with key informants from Department of Marine Affairs and Fisheries East Java and fishermen as the primary subjects. Data analysis followed the Miles and Huberman iterative model, which includes data reduction, data display, and conclusion drawing. The results indicate that Department of Marine Affairs and Fisheries East Java implemented a holistic campaign strategy combining face-to-face approaches (informal socialization at the fish auction site), practical skill training (Man Overboard and First Aid simulations), and the utilization of digital media (WhatsApp and TikTok). Beyond education, this strategy was strengthened by providing safety facilities, such as the distribution of Personal Protective Equipment (PPE) including life jackets and anti-slip boots, as well as seaworthiness inspections by the Port Master (Syahbandar). Although the strategy successfully improved the fishermen's cognitive knowledge, the study identified a major obstacle in sociocultural factors: a negligent attitude toward safety and the fatalistic views of traditional fishermen. However, there is a positive shift with the formation of the Fishermen’s Occupational Health and Safety Working Group as a community-level agent of change, ensuring the sustainability of an independent safety culture.
Co-Authors Abel Rahma Putri Julyanto Ekantoro Ni Made Yunita Radja Khais Dewangga Theresia Abigial Tanya Pradana