Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Erwin Erwin
ISB Atma Luhur
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pentahelix Strategy, Innovation Capacity, and MSME Competitive Strength in West Bangka Regency Erwin Erwin; Amri Amri; Yulianti Yulianti; Burham Isnanto
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 02 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fewer than 18% of the more than 2,500 micro, small, and medium enterprises (MSMEs) registered in West Bangka Regency sustain competitiveness in national markets, a condition attributed primarily to limited technology adaptation and constrained innovation capability. This study examines the influence of Government Role (X1), Business Role (X2), and Media Role (X3) within the Pentahelix strategy on MSME Competitive Strength (Y) through the mediation of Innovation Capacity (M). Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0, data were collected from 345 MSME respondents in West Bangka Regency during January through March 2024. All seven hypotheses were supported. The highest path coefficient was observed on the Business Role to Innovation Capacity path (β = 0.507, t = 4.310, p < 0.001). Innovation Capacity partially mediated both the Business Role (indirect effect = 0.050, VAF = 38.5%) and Media Role (indirect effect = 0.039, VAF = 34.2%) relationships with Competitive Strength. Government Role produced a stronger direct effect on Competitive Strength (β = 0.218) than on Innovation Capacity (β = 0.082). This study contributes a more focused mediation model than prior Pentahelix research by retaining only three empirically supported stakeholder elements as simultaneous predictors of Innovation Capacity, producing a parsimonious and policy-relevant model for the archipelago MSME context.
PELATIHAN DAN PENDAMPINGAN PEMASARAN DIGITAL MELALUI E-COMMERCE UNTUK MENINGKATKAN JANGKAUAN PASAR PRODUK KULINER Burham Isnanto; Amri Amri; Erwin Erwin; R Ferry Bakti Atmaja
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 4 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i4.2952

Abstract

Low marketplace adoption among MSMEs remains a major obstacle to expanding market reach, particularly for culinary businesses in Pangkalpinang. This community service program aimed to improve the digital marketing capacity of culinary MSMEs through e-commerce training and mentoring. The program employed a needs assessment, training sessions, hands-on practice, and mentoring conducted over five sessions within four days involving 15 purposively selected participants. Program effectiveness was evaluated using pre- and post-tests, a Likert-scale satisfaction questionnaire, and successful marketplace account creation. The results indicated that the average knowledge score increased from 46.67 to 77.33 (N-Gain 59.0%; Wilcoxon test p = 0.001), the average satisfaction score reached 4.37 out of 5.00, and 86.7% of participants successfully created an active marketplace store account. The program proved effective in improving MSMEs' digital marketing competencies and offers a replicable model for sustainable mentoring to expand the market reach of culinary products.  ABSTRAKRendahnya adopsi marketplace oleh UMKM masih menjadi kendala dalam memperluas jangkauan pemasaran, khususnya bagi pelaku usaha kuliner di Pangkalpinang. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pemasaran digital pelaku UMKM kuliner melalui pelatihan dan pendampingan penggunaan e-commerce. Metode yang digunakan meliputi observasi kebutuhan, pelatihan, praktik langsung, dan pendampingan selama lima sesi dalam empat hari dengan peserta sebanyak 15 pelaku UMKM yang dipilih secara purposive. Evaluasi dilakukan menggunakan pre-post test, kuesioner kepuasan skala Likert, serta pengukuran keberhasilan pembuatan akun marketplace. Hasil menunjukkan rata-rata skor pengetahuan meningkat dari 46,67 menjadi 77,33 (N-Gain 59,0%; uji Wilcoxon p=0,001), tingkat kepuasan peserta mencapai 4,37 dari 5,00, dan 86,7% peserta berhasil membuat akun toko aktif pada marketplace. Program ini terbukti efektif meningkatkan kompetensi pemasaran digital UMKM dan dapat menjadi model pendampingan berkelanjutan untuk memperluas akses pasar produk kuliner.
Co-Authors Amri Amri Burham Isnanto R Ferry Bakti Atmaja Yulianti Yulianti