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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi AICS Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat
R Ferry Bakti Atmaja
ISB Atma Luhur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Prospek Sistem Resi Gudang Untuk Meningkatkan Daya Saing Komoditas Lada R Ferry Bakti Atmaja; Seno Hadi Saputro
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 4, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v4i1.7215

Abstract

It has become the hope for the people and the government of Bangka to re-cherish pepper commodities as before, the Warehouse Receipt System program is one of the efforts expected to fulfill that dream. This research is a qualitative study that seeks to answer the question of the ability of the prospect of the Warehouse Receipt System program in increasing the competitiveness of pepper commodities. Primary data collection techniques using interviews and questionnaires to pepper farmers located in Mendo Barat District, Bangka Regency. The results of the study stated that the WRS program has not been able to contribute to increasing the competitiveness of pepper commodities in terms of the functioning of the maximum market mechanism, maintained integrity of environmental carrying capacity for quality commodities / agricultural products, the establishment of legal certainty, and a competitive business world
Understanding the Factors Influencing the Participation of the Warehouse Receipt System Program for Pepper Farmers. R Ferry Bakti Atmaja; Yosefin
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Warehouse Receipt System is a government program aimed at improving the welfare of small farmers, enabling them to postpone the sale of their goods to be stored in government warehouses and sold at a more profitable price. In practice, it shows the low level of farmer participation. This research is a qualitative study, trying to describe the causes of the problem through door-to-door interviews and questionnaires to pepper farmers. The results showed that several reasons that influenced and prevented pepper farmers from participating in the WRS program included the amount of pepper production produced by small-scale farmers, the lack of confidence of farmers in the program due to the absence of a pilot program, storage costs in warehouses were considered burdensome, farmers' reluctance to deal with bank loans due to complicated procedures and emotional feelings of local residents.
Analisis Faktor yang Berpengaruh dalam Kesuksesan Berwirausaha Seno Hadi Saputro; R. Ferry Bakti Atmaja
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 5, No 1 (2021): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v5i1.501

Abstract

Penelitian ini bertujuan untuk menguji variabel yang akan berpengaruh terhadap kesuksesan berwirausaha. Variabel yang diteliti adalah Pengetahuan Terhadap Teknologi (PT), Kualitas Produk (KP), Modal Finansial (MF) dan Kemampuan Managerial (KM) sebagai variabel bebas (Independent Variable), sedangkan Kesuksesan Berwirausaha sebagai variabel terikat (Dependent Variable). Data yang didapatkan melalui penyebaran kuesioner yang disusun berdasarkan faktor-faktor yang telah ditetapkan. Analisis data menggunakan program bantuan smartPLS untuk menghasilkan kesimpulan hasil penelitian. Hasil penelitian menunjukkan bahwa Pengetahuan terhadap Teknologi (PT), Kualitas Produk (KP), Modal Finansial (MF), dan Kemampuan Managerial (KM) berpengaruh positif terhadap kesuksesan berwirausaha di kota Pangkalpinang sedangkan faktor Wirausaha sukses (WS) dapat dijelaskan oleh faktor-faktor yang telah ditetapkan yaitu Pengetahuan Terhadap Teknologi (PT), Kualitas Produk (KP), Modal Finansial (MF) dan Kemampuan Managerial (KM) yaitu sebesar 56,7%, sedangkan sisanya sebesar 43,3 % dijelaskan oleh variabel lain yang tidak dibahas pada penelitian ini seperti pemilihan tempat, strategi bisnis, daya ungkit usaha, promosi dan lain sebagainya.Kata Kunci: Pengetahuan Teknologi; Kualitas Produk; Modal Finansial; Kemampuan Managerial; Wirausaha.
PKM INTERNSHIP STUDENT COMPETENCY TRAINING IN THE FIELD OF PHOTOSHOP CS 6 GRAPHIC DESIGN Ari Amir Alkodri; R Burham Isnanto; R ferry bakti atmaja; Bambang Adi Winoto; Andreani Andreani
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2: Mei 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i2.1444

Abstract

In this era of increasingly advanced technological development, skills and competencies in the digital field are increasingly needed to remain capable to compete in the future. One way to get these skills is to take vocational education in the field of computer technology. However, many vocational education graduates are not ready to work and lack competence. This training program activity aims to further strengthen students' competencies and provide students with experience in the world of work. At the end of the program, participants gain additional knowledge, experience and understanding of computer competence as well as an overview of a professional work ethic.
PELATIHAN DAN PENDAMPINGAN PEMASARAN DIGITAL MELALUI E-COMMERCE UNTUK MENINGKATKAN JANGKAUAN PASAR PRODUK KULINER Burham Isnanto; Amri Amri; Erwin Erwin; R Ferry Bakti Atmaja
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 4 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i4.2952

Abstract

Low marketplace adoption among MSMEs remains a major obstacle to expanding market reach, particularly for culinary businesses in Pangkalpinang. This community service program aimed to improve the digital marketing capacity of culinary MSMEs through e-commerce training and mentoring. The program employed a needs assessment, training sessions, hands-on practice, and mentoring conducted over five sessions within four days involving 15 purposively selected participants. Program effectiveness was evaluated using pre- and post-tests, a Likert-scale satisfaction questionnaire, and successful marketplace account creation. The results indicated that the average knowledge score increased from 46.67 to 77.33 (N-Gain 59.0%; Wilcoxon test p = 0.001), the average satisfaction score reached 4.37 out of 5.00, and 86.7% of participants successfully created an active marketplace store account. The program proved effective in improving MSMEs' digital marketing competencies and offers a replicable model for sustainable mentoring to expand the market reach of culinary products.  ABSTRAKRendahnya adopsi marketplace oleh UMKM masih menjadi kendala dalam memperluas jangkauan pemasaran, khususnya bagi pelaku usaha kuliner di Pangkalpinang. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pemasaran digital pelaku UMKM kuliner melalui pelatihan dan pendampingan penggunaan e-commerce. Metode yang digunakan meliputi observasi kebutuhan, pelatihan, praktik langsung, dan pendampingan selama lima sesi dalam empat hari dengan peserta sebanyak 15 pelaku UMKM yang dipilih secara purposive. Evaluasi dilakukan menggunakan pre-post test, kuesioner kepuasan skala Likert, serta pengukuran keberhasilan pembuatan akun marketplace. Hasil menunjukkan rata-rata skor pengetahuan meningkat dari 46,67 menjadi 77,33 (N-Gain 59,0%; uji Wilcoxon p=0,001), tingkat kepuasan peserta mencapai 4,37 dari 5,00, dan 86,7% peserta berhasil membuat akun toko aktif pada marketplace. Program ini terbukti efektif meningkatkan kompetensi pemasaran digital UMKM dan dapat menjadi model pendampingan berkelanjutan untuk memperluas akses pasar produk kuliner.
Pengaruh Marketing Mix terhadap Keputusan Pembelian Low Involvement Product di Kota Pangkalpinang R Ferry Bakti Atmaja
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 5, No 1 (2026): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v5i1.2636

Abstract

There have been many studies on purchasing decisions related to the marketing mix, but not enough have focused on low involvement products. This study aims to analyse the influence of the marketing mix on purchasing decisions for low-involvement products in the city of Pangkalpinang. Using a quantitative approach and the Partial Least Squares Structural Equation Modelling (PLS-SEM) method, data was collected from 150 consumer respondents through a questionnaire. The results show that, partially, the variables of Promotion (?=0.443; p0.01) and Place (?=0.263; p0.01) have a positive and significant effect on purchasing decisions, with promotion being the most dominant factor. Meanwhile, the variables of Product and Price do not show a significant direct effect. Simultaneously, the four elements of the marketing mix were able to explain 64.7% of the variation in purchasing decisions (R² = 0.647). These findings imply that for marketers, the main strategy for low-involvement products in Pangkalpinang should focus on strengthening distribution channels and aggressive promotional programmes, as purchasing decisions are highly influenced by ease of access and external stimuli at the point of purchase, in line with the characteristics of low-involvement purchasing.ABSTRAKTelah terdapat banyak penelitian mengenai keputusan pembelian yang dikaitkan dengan bauran pemasaran, namun belum cukup banyak yang terfokus pada produk low involvement. Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix terhadap keputusan pembelian produk low involvement di Kota Pangkalpinang. Dengan pendekatan kuantitatif dan metode Partial Least Squares Structural Equation Modeling (PLS SEM), data dikumpulkan dari 150 responden konsumen melalui kuesioner. Hasil penelitian menunjukkan bahwa secara parsial, variabel Promosi (?=0,443; p0,01) dan Tempat (?=0,263; p0,01) berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan promosi sebagai faktor paling dominan. Sementara itu, variabel Produk dan Harga tidak menunjukkan pengaruh yang signifikan secara langsung. Secara simultan, keempat elemen marketing mix mampu menjelaskan 64,7% variasi keputusan pembelian (R² = 0,647). Temuan ini mengimplikasikan bahwa bagi pemasar, strategi utama untuk produk low involvement di Pangkalpinang harus berfokus pada penguatan saluran distribusi dan program promosi yang agresif, karena keputusan pembelian sangat dipicu oleh kemudahan akses dan stimulus eksternal di titik beli, sesuai dengan karakteristik pembelian berinvolvement rendah.
Co-Authors Amri Amri Andreani Andreani Ari Amir Alkodri Bambang Adi Winoto Burham Isnanto Erwin Erwin R Burham Isnanto Seno Hadi Saputro Yosefin