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Neologisme Absurd dan Fungsi Fatis dalam Bahasa Brainrot di Budaya Digital TikTok Indonesia: Absurd Neologisms and Phatic Functions in Brainrot Language in Indonesian TikTok Digital Culture Nurul Hidayah; Redika Cindra Reranta; Muhammad Iqbal Nasrulloh
JBSI: Jurnal Bahasa dan Sastra Indonesia Vol. 6 No. 01 (2026): Artikel Riset Periode Mei 2026
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jbsi.v6i01.8553

Abstract

The Brainrot phenomenon on TikTok has produced absurd linguistic forms not found on other platforms. This study aims to map absurd neologisms and identify their phatic functions and roles in constructing group identity in the Indonesian TikTok community. A descriptive qualitative approach was used with content analysis of 50 TikTok videos hashtagged #Brainrot and related hashtags, from March to May 2026. Data were analyzed using an expanded neologistic framework that included the concept of absurd neologisms and Jakobson's theory of language function. The results reveal five categories of absurd neologisms: extreme clipping (rizz, gyatt), pseudo-reduplication (cupapi munianio, tung tung tung sahur), absurd composition (skibidi toilet, sigma boy), absurd onomatopoeia/interjections (hawk tuah, bomblacat), and new productive suffixes (-core, -maxxing). Phatic functions take five forms: explicit markers of group boundaries (IYKYK, moots), absurdity as an implicit marker of membership, meta-content (Brainrot quiz), hashtags as markers of affiliation, and phatic greetings and closings. In conclusion, absurd neologisms and phatic functions mutually reinforce group identity, with TikTok's affordances (short duration, audio dominance, and the YP algorithm) as the primary explanatory factor. These findings enrich the study of neology and phatic functions in short video-based digital communication.
THE PHENOMENON OF AMBIGUITY IN ONLINE NEWSPAPER HEADLINES ON KOMPAS.COM Muhammad Rikzan Maulana; Firdasari Desfiani; Najma Syauqi Chafid; Nailatul Mafazah; Redika Cindra Reranta
Jurnal SOMASI (Sosial Humaniora Komunikasi) Vol. 7 No. 1 (2026): Juli 2026
Publisher : CERED Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/js.v7i1.1457

Abstract

This study aims to identify and analyze the phenomenon of grammatical ambiguity in the headlines of the online newspaper Kompas.com. Ambiguity in news headlines has become an interesting phenomenon in the digital era because it can affect readers' understanding of the information conveyed. This study uses a qualitative approach with a descriptive method to analyze 10 news headlines from Kompas.com from October 2 to November 2, 2025. Data collection techniques use the observation method with note-taking, while data analysis refers to the concept of syntactic-level grammatical ambiguity, including phrase, clause, and sentence structures. The results of the study show that grammatical ambiguity in Kompas.com headlines appears in various forms, including unclear subject-object-predicate relationships, uncertain word references, the absence of relational markers, and dense sentence structures without conjunctions. These findings indicate that although Kompas.com is a highly credible media outlet, the phenomenon of ambiguity still occurs due to the pressure to create headlines that capture readers' attention. This study contributes to the field of applied linguistics, particularly media discourse analysis, and can serve as a reference for journalism practitioners in crafting effective news headlines without sacrificing clarity of meaning.