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All Journal Syntax Literate: Jurnal Ilmiah Indonesia AKADEMIK: Jurnal Mahasiswa Humanis
Dicky Mardona
Universitas Pelita Harapan
Religion Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Intrusi Personalisasi Algoritmik dalam Pemasaran Mobile AI: Distorsi Privasi dan Resistensi Konsumen Dicky Mardona; Yora Wirangi; Irwansyah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i5.64343

Abstract

Perkembangan mobile AI telah memperluas kapasitas personalisasi algoritmik dalam periklanan digital, tetapi sekaligus menimbulkan persoalan privasi, transparansi, dan kepercayaan. Namun, literatur tentang isu ini masih tersebar pada berbagai fokus teknis, hukum, dan pemasaran, sehingga relasi antara manfaat personalisasi, intrusi privasi, dan resistensi konsumen belum terpetakan secara konseptual. Tinjauan sistematis ini bertujuan mensintesis literatur empiris untuk menata ulang personalisasi algoritmik sebagai persoalan komunikasi, bukan semata isu teknis. Mengacu pada PRISMA 2020, pencarian sistematis dilakukan di basis data Scopus dan dilengkapi citation snowballing, menghasilkan 30 artikel jurnal internasional. Data diekstraksi menggunakan matriks konseptual dan dianalisis melalui sintesis naratif tematik, dengan pemetaan bibliometrik awal menggunakan VOSviewer. Hasil kajian menunjukkan bahwa personalisasi yang invasif dan tidak transparan mendistorsi kalkulus privasi, memicu resistensi dan kelelahan algoritmik, serta menurunkan kepercayaan merek. Secara teoretis, studi ini memperluas Teori Kalkulus Privasi agar lebih peka terhadap asimetri informasi, otomatisasi keputusan, dan logika prediktif dalam ekosistem AI. Secara praktis, pemasar perlu mengurangi penargetan mikro manipulatif dan mengutamakan persetujuan eksplisit, transparansi, serta kendali pengguna.
Kritik Etika Diskursus Habermas terhadap Praktik Manipulasi Komersial Buzzer dan Influencer di Ruang Publik Digital Dicky Mardona
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i2.2092

Abstract

The expansion of social media has transformed the digital public sphere into a space increasingly influenced by commercial interests and information manipulation. The growing presence of buzzers and influencers has contributed to the spread of misleading narratives, hidden advertising practices, and opinion engineering that potentially weaken rational public communication. This study aims to examine these phenomena through Jürgen Habermas’s discourse ethics, particularly the concepts of communicative action, validity claims, and the colonisation of the lifeworld. The research employs a qualitative approach using critical philosophical analysis of digital communication practices discussed in contemporary academic literature and public discourse. The findings indicate that the communication practices carried out by buzzers and influencers tend to reflect strategic action rather than communicative action because messages are often designed to achieve economic or political objectives instead of mutual understanding. Such practices violate the principles of truthfulness, sincerity, and appropriateness within public communication. Furthermore, the commercialisation of online interaction gradually shifts social relationships into instrumental relations shaped by market logic. This condition highlights the importance of strengthening digital literacy and ethical awareness to support a healthier and more democratic digital public sphere.
Co-Authors Irwansyah Yora Wirangi