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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Rahma Wahyu Idayani
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Peningkatan Visibilitas Digital Produk Pupuk Hayati pada PT. Manunggal Merdeka Makmur Anindhyta Budiarti; Rahma Wahyu Idayani; Achmad Fakhri Dzulfiqar; Zhivora Amelia Haq; Anang Subardjo; Soraya Nur Hasana; Adam Dwi Isnaini
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 03 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i03.2356

Abstract

This community service program (PKM) aims to enhance the digital visibility of PT. Manunggal Merdeka Makmur, a biofertilizer manufacturing company in Nganjuk, East Java, Indonesia. Prior to this program, the company lacked an official digital presence to effectively promote its product to broader markets. The program employed Design Science Research (DSR) methodology combined with a participatory approach, encompassing socialization, training, technology implementation, mentoring, and evaluation stages. Results demonstrate that an e-company profile website was successfully developed and deployed at manunggalmerdekamakmur.com, providing the company an official digital identity and online product information platform. Additionally, company human resources received training in digital marketing and website content management. The program contributes to the digital transformation of fertilizer SMEs and confirms that integrated digital media development combined with human resource capacity building effectively enhances market reach and competitive advantage.
Co-Authors Achmad Fakhri Dzulfiqar Adam Dwi Isnaini Anang Subardjo Anindhyta Budiarti Soraya Nur Hasana Zhivora Amelia Haq