Garuda - Garba Rujukan Digital

Response of the Kebon Jambu Islamic Boarding School to the Framing of the Television Broadcast of the Xpose Uncensored Trans7 Program: A Case Study of the October 13, 2025 Broadcast Muhammad Dzulfikar; Farida Nurfalah; Novicky Alban Adiputra
Jurnal Polisci Vol 3 No 5 (2026): Vol 3 No 5 May 2026
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i5.1165

Background. Television media has a strategic role in shaping social reality through the framing process, including in representing religious institutions such as Islamic boarding schools. The October 13, 2025 edition of Xpose Uncensored Trans7 showcases pesantren through narratives and visuals that cause controversy and influence public perception. Aims. This study aims to analyze the framing of pesantren in the Xpose Uncensored Trans7 show and examine the response of the Kebon Jambu Islamic Boarding School to the framing. This study uses a qualitative approach with a case study method. Data was obtained through in-depth interviews with caregivers, managers, and students of the Kebon Jambu Islamic Boarding School, as well as through documentary documentation and supporting literature. Data analysis was carried out using Robert N. Entman's framing theory. Results. The results of the study show that the Xpose Uncensored Trans7 show frames pesantren reducively and tends to ignore the context of pesantren values, traditions, and educational relationships. The response of the Kebon Jambu Islamic Boarding School shows a critical and reflective attitude through the rejection of media stigma and efforts to maintain the cultural identity of the Islamic boarding school. Conclusion. This study concludes that pesantren play an active role in responding to media construction, thus emphasizing the importance of journalistic practices that are contextual and sensitive to cultural values.

Communication Management for the UGJ Tancap Qris Event Regarding Literacy in Digital Payment Systems Ananda Farhan Tamamala; Khaerudin Imawan; Novicky Alban Adiputra
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5735

The development of digital payment systems using the Indonesian Standard Quick Response Code (QRIS) calls for improved digital literacy, particularly among college students. One of the efforts undertaken is through event-based outreach activities, such as the UGJ TANCAP QRIS event organized by the Indonesian New Generation (GENBI) chapter at Swadaya Gunung Jati University (UGJ) in Cirebon. This study aims to analyze the application of communication management in organizing the event and its impact on improving students’ digital payment system literacy. This study uses a qualitative approach with a descriptive mode. Data were collected through in-depth interviews with GENBI executives, the organizing committee, and event participants, as well as supporting documentation. Data analysis was conducted using thematic analysis. The results indicate that communication management in the UGJ TANCAP QRIS event was implemented through four main stages: planning, organizing, execution, and evaluation of communication. Clear message planning, an organized communication structure, a communicative and interactive communication style, and post-event evaluation positively contributed to the effectiveness of information delivery. The research findings also indicate an increase in students’ understanding and interest in the use of QRIS after participating in the activity. This study concludes that well-planned and coordinated communication management plays a crucial role in supporting the success of digital payment system outreach activities within the university environment.

Noneverbal Communication In Content Creator Fiersa Besari’s “Mount Agung, Atap Negeri Bali Part 3” Rizki Dwi Nur Fajrian; Khaerudin Imawan; Novicky Alban Adiputra
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.5893

The development of visual-based digital media has made nonverbal communication an important element in conveying messages, especially in video content on the YouTube platform. One content that displays the dominance of nonverbal communication is "Mount Agung, Atap Negeri Bali Part 3" by Fiersa Besari. The problems in this study are: (1) what forms of nonverbal communication are displayed, (2) how is nonverbal communication delivered, and (3) how is the meaning of the story conveyed to the audience. This study aims to: (1) determine the forms of nonverbal communication, (2) analyze the way nonverbal communication is delivered, and (3) understand the meaning of the story in the content. The research method used is a descriptive qualitative approach with content analysis techniques, through video observation, visual documentation, and in-depth interviews with five audience members. The analysis is guided by three theoretical frameworks: kinesics, theory of emotional expression, and psychoanalytic theory. The results show that nonverbal communication is displayed through three primary forms: facial expressions (such as seriousness and awe), body gestures (including slowed steps, leaning forward, and clenched fists), as well as lighting and visual composition (natural lighting, mist, shadows, and wide-angle shots). These elements play a role in conveying messages of struggle, self-reflection, and the relationship between humans and nature. Nonverbal communication is also able to build emotional experiences and strengthen the meaning of the story without relying on verbal communication. The findings demonstrate that facial expressions convey exhaustion, serenity, and amazement, while body language communicates physical effort, tenacity, and interpersonal connections. Visual lighting and composition create a contemplative atmosphere that reinforces humility and reverence toward nature. This study concludes that nonverbal communication is a key element in forming reflective narratives and emotional closeness between creators and audiences in audiovisual travel documentary content.

The Construction of Resistance in the Lyrics of the Song “Bayar Bayar Bayar” by the Band Sukatani Ahmad Mubarok; Khaerudin Imawan; Novicky Alban Adiputra
Perspektif Administrasi Publik dan hukum Vol. 3 No. 3 (2026): Juli: Perspektif Administrasi Publik dan hukum
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/perspektif.v3i3.1097

This study analyzes the creation of meanings of resistance and social criticism in the lyrics of the song "Bayar Bayar Bayar" by the band Sukatani, which went viral in the Indonesian digital public sphere. This study uses Roland Barthes's semiotics approach to interpret the meanings on the three levels of denotation, connotation, and myth. The data in this study were song lyrics, which were qualitatively analyzed with a descriptive-interpretive method. At the denotative level, it refers to the practice of "paying" in various activities involving the police. On the connotative level, repetition of "pay" suggests the idea that extortion has become an informal mechanism that is already established and practiced between society and the police. The myth level indicates the normalization of social reality, which is perceived as a practice of extortion that is common, and not usually critically examined. The phenomenon of viral popularity of "Bayar Bayar Bayar" affirms that music is the space of symbolic resistance that articulates the public's dissatisfaction with the abuse of power and violation of public rights. This study adds a value to communication and semiotics research in which song lyrics have become a space for producing meaning, social criticism and ideology in the digital sphere.

Analysis of Business Communication to Build the Brand Image of the SME “Citra Rasa” in Majalengka Wafa Nidaul Haq; Farida Nurfalah; Novicky Alban Adiputra
Journal of Comprehensive Science Vol. 5 No. 5 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i5.4170

Citra Rasa is an MSME (Micro, Small and Medium Enterprises) that has products with unique flavors located in Majalengka City, but its use of business communication, especially digital media for marketing communication, is still not optimal. This study to investigate the pattern of business communication that carried out by Citra Rasa SME, consumer perception towards image brand, and sustainability business on local market. This research uses descriptive qualitative method, data collection techniques performed are observation, in-depth interviews and documentation. The research informants included SME owners, employees and regular customers. Analysis was performed using Bovee & Thill’s business communication theory and John Elkington’s triple bottom line framework. The results show that communication of product information is still primarily through face-to-face, and consumer perceptions of brand image are moderately good; however, the use of digital media remains to be optimized, which affects business sustainability in the aspects of customer loyalty and repurchase. In conclusion, Citra Rasa SME still relies heavily on face-to-face communication, while digital media use remains minimal, resulting in suboptimal brand image building. From the Triple Bottom Line perspective, business sustainability is supported by profit (stable sales), people (good social relations), and planet (basic production cleanliness). Therefore, Citra Rasa SME needs to optimize digital media, improve packaging, introduce product variations, and manage social media more aggressively to enhance brand image and ensure long-term sustainability.

Self-Disclosure Through Instagram's Second Account: Alternative Media Interpersonal Communication of Introverted Students Safina Afrilia Mulyanti; Khaerudin Imawan; Novicky Alban Adiputra
Journal of Comprehensive Science Vol. 5 No. 7 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i7.4219

This study examines the phenomenon of self-disclosure among introverted students through the use of second Instagram accounts as an alternative medium for interpersonal communication. In the digital era, social media has become a dominant platform for identity expression; however, it also creates social pressure that influences how individuals manage their personal information. The objective of this research is to explore the forms of self-disclosure, the factors influencing its use, and the personal meanings attached to second Instagram accounts among introverted students. A qualitative phenomenological approach was employed, involving in-depth interviews with five purposively selected students and digital observation of their second Instagram account activities. The data were analyzed using thematic analysis based on DeVito's self-disclosure theory. The findings reveal that self-disclosure occurs in various emotional forms, including positive, negative, and neutral expressions, often conveyed through stories, captions, and visual content. The main factors driving the use of second accounts include the need for privacy, emotional safety, selective audience control, and psychological comfort. The second Instagram account is interpreted as a safe digital space that enables emotional release, self-reflection, and controlled identity management without social judgment. The study concludes that second Instagram accounts function as a strategic communication tool for introverted students to regulate self-disclosure and maintain emotional well-being. This research contributes to interpersonal communication studies by highlighting the role of digital privacy spaces in shaping authentic self-expression among introverted individuals.

The Construction of Resistance in the Lyrics of the Song “Bayar Bayar Bayar” by The Band Sukatani Ahmad Mubarok; Khaerudin Imawan; Novicky Alban Adiputra
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1113

This study analyzes the creation of meanings of resistance and social criticism in the lyrics of the song "Bayar Bayar Bayar" by the band Sukatani, which went viral in the Indonesian digital public sphere. This study uses Roland Barthes's semiotics approach to interpret the meanings on the three levels of denotation, connotation, and myth. The data in this study were song lyrics, which were qualitatively analyzed with a descriptive-interpretive method. At the denotative level, it refers to the practice of "paying" in various activities involving the police. On the connotative level, repetition of "pay" suggests the idea that extortion has become an informal mechanism that is already established and practiced between society and the police. The myth level indicates the normalization of social reality, which is perceived as a practice of extortion that is common, and not usually critically examined. The phenomenon of viral popularity of "Bayar Bayar Bayar" affirms that music is the space of symbolic resistance that articulates the public's dissatisfaction with the abuse of power and violation of public rights. This study adds a value to communication and semiotics research in which song lyrics have become a space for producing meaning, social criticism and ideology in the digital sphere.

Working Moms Interactions with their Children in Building Emotional Closeness Salma Fadhilah; Farida Nurfalah; Novicky Alban Adiputra
Jurnal Parenting dan Anak Vol. 3 No. 4 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpa.v3i4.2881

This study was motivated by the increasing number of working moms who face challenges in maintaining emotional closeness with their children, particularly during the “golden age” from 0 to 5 years of age. Through this study, the author seeks to understand the nature of the interactions that take place, the factors that influence them, and the communication and time-management strategies employed by working moms in building emotional closeness with thei toddlers. To address these research questions, this study employed a qualitative method with a phenomenological approach. Five informants were interviewed in depth, supplemented by observations and documentation as supporting data, which were then analyzed using thematic analysis, the results indicate that emotional closeness between working moms and their children does not form instantly but rather through routine, dialogic, and effective interactions such as playing together, habing bedtime conversations, and expressing affection both verbally and nonverbally. The success in maintaining this closeness is influenced by three main factors: the mom’s ability to regulate her emotions, support from family, and the flexibility provided by the workplace. On the other hand, effective communication strategies also play a role, ranging from limiting distractions, making the most of transition times, to creating meaningful quality time. These findings ultimately confirm that what most determines emotional closeness is not how much time is spent with the child, but rather the quality of the interactions that take place. Therefore, family support and more adaptive workplace policies are essential for working moms to balance their dual roles effectively.

Feminisme Populer dalam Iklan Digital: Analisis Femvertising pada Konten Instagram @sascofficial Periode 2021-2025 Novicky Alban Adiputra
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5913

The discourse of feminism within commercial contexts often contains pseudo pro-women messages, particularly when feminist values are reduced to marketing strategies through femvertising. Within the beauty industry, brands utilize social media as a cultural space that enables the continuous reconstruction of female representations to be consumed visually and emotionally. Therefore, this study aims to uncover the visual and verbal meanings in the digital advertisements of Instagram @sascofficial by examining how feminist discourse is represented, the extent to which feminist values are commodified through femvertising, and the ideological messages conveyed. Using a qualitative approach, Roland Barthes’ semiotic analysis and Norman Fairclough’s critical discourse analysis were applied to five uploaded contents from 2021 to 2025. The findings show that @sascofficial reconstructs female figures into two types of representations, collective inclusive femininity and individual sensual femininity, which are both framed as forms of empowerment. The results also reveal that visual elements, emotions, and identity are combined to render popular feminism easily consumable within digital culture. Femvertising appears in varying intensities, both explicitly and implicitly, functioning to connect audiences with the brand and its products through a commodified form of feminist discourse. This study concludes that @sascofficial’s content from 2021–2025 does not contain an authentically pro-women message but instead operates within a structured femvertising framework designed to enhance sales by creating emotional bonds through deliberately constructed female figures.

Penguatan Branding dan Inovasi Rasa Rengginang Berbasis One Village One Product di Desa Suganangan Novicky Alban Adiputra; Elang Mochammad Traga; Ratna Mahrani; Alfian Ramdhani; Mochamad Alvin Nugraha; Nevaro Syihab; Ade Lutfi Firmansyah; Nazwa Agustina; Ayu Ambarwati; Salsabillah Putri; Sheren Clarina Maharani; Ahmad Fauzi Fadhlurrohman; Raka Reza Purnama; Nayla Siti Nur' Aisyah; Nurrahman Nurrahman; Dwi Yuniar
Jurnal Pengabdian Masyarakat Bhinneka Vol. 5 No. 2 (2026): November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v5i1.1801

UMKM Rengginang Ezza di Desa Suganangan, Kecamatan Cipicung, Kabupaten Kuningan, menghadapi permasalahan berupa kemasan produk yang belum memadai, belum adanya logo atau identitas merek, serta varian rasa yang masih terbatas sehingga kurang menjangkau preferensi konsumen, khususnya generasi muda. Kegiatan pengabdian ini bertujuan memperkuat branding dan inovasi rasa rengginang berbasis pendekatan One Village One Product (OVOP). Kegiatan dilaksanakan pada 1–31 Agustus 2026 melalui pendekatan partisipatif dalam program Kuliah Kerja Nyata, dengan metode observasi lapangan, wawancara mendalam, dan dokumentasi, yang dianalisis secara deskriptif kualitatif. Hasil kegiatan menunjukkan terciptanya logo dan desain kemasan baru yang mencerminkan identitas khas Desa Suganangan, serta penambahan dua varian rasa baru, yaitu pandan dan cokelat, sehingga total varian produk bertambah dari dua menjadi empat. Mitra UMKM menyambut positif perubahan tersebut dan menyatakan kesiapan melanjutkan produksi dengan kemasan dan varian rasa baru. Kegiatan ini memberikan kontribusi berupa penguatan identitas merek dan diversifikasi produk yang berpotensi meningkatkan daya saing, memperluas jangkauan pemasaran, serta mendukung rengginang sebagai produk unggulan desa.

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