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All Journal Abdimas Indonesian Journal Trending: Jurnal Manajemen dan Ekonomi JP-MAS : Jurnal Pengabdian kepada Masyarakat
Masruchan Masruchan
Universitas PGRI Jombang
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN MEDIA PEMBELAJARAN AUGMENTED REALITY (AR) BAGI GURU PGRI DI KABUPATEN JOMBANG Masruchan Masruchan; Rifa Nurmilah; Ririn Febriyanti; Muslimin -
JP-MAS : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2024): JP-MAS: Volume 6 Nomor 1 Mei 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Jombang)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/bmfj2222

Abstract

Tujuan pengabdian berfokus pada penerapan teknologi Augmented Reality (AR) di bidang pendidikan khusunya dalam media pembelajaran. Melalui penerapan AR pada bidang pendidikan diharapkan akan lebih mudah dalam penyampaian dan pemahaman materi pelajaran yang di sampaikan oleh guru pada siswa. Guru semakin mudah untuk menunjukkan bentuk materi yang abstrak kedalam bentuk dimensi ruang dalam menyusun modul ajar atau lembar kerja. Pelatihan ini diberikan pada guru-guru PGRI di kabupaten Jombang pada jenjang SD/MI dan SMP/MTs. Metode pelaksaanaan pengabdian dilakukan secara ceramah, diskusi, praktik dan pendampingan teknis, serta penugasan. Sebelum pelaksanan kegiatan peserta diberi angket untuk mengetahui pengetahuan dan pemahaman awal, sedangkan di akhir kegitan di berikan penugasan untuk menghasilkan produk pelatihan. Hasil pelaksanaan pelatihan ini dapat meningkatkan pengetahuan dan kemampuan guru dalam membuat media pembelajaran secara variatif dan inovatif. Dan sebagian besar peserta dapat mengerti dan menerima materi pelatihan dengan baik meskipun dalam praktiknya ada beberapa yang masih kurang dan mengalami kendala. 
Implementing Generative AI Training to Enhance Creative Content Competencies and Digital Productivity at the Media Prima Mojokerto Course and Training Institute Ahmad Yahya Hamiduddin; Masruchan Masruchan; Dwi Wahyuni
Abdimas Indonesian Journal Vol. 6 No. 2 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1956

Abstract

The rapid advancement of Generative Artificial Intelligence (Generative AI) has transformed the way digital content is created and managed across various sectors, including education and vocational training. However, many participants at the Media Prima Mojokerto Course and Training Institute still have limited knowledge and practical skills in utilizing AI-based tools to support creative content production and improve digital productivity. This community engagement program aimed to enhance participants' competencies through a structured Generative AI training program. The implementation methods consisted of needs assessment, lectures, demonstrations, hands-on practice, mentoring, and evaluation. The training introduced participants to various Generative AI applications for text generation, image creation, presentation design, and productivity enhancement. Evaluation was conducted using pre-tests, post-tests, practical assignments, and participant satisfaction questionnaires. The results indicated a significant improvement in participants' understanding and practical skills in utilizing Generative AI technologies. Participants demonstrated increased creativity in developing digital content, improved efficiency in completing digital tasks, and greater confidence in adopting AI tools for educational and professional purposes. Furthermore, the training fostered participants' awareness of ethical AI use and responsible digital content creation. Therefore, the implementation of Generative AI training proved effective in strengthening creative content competencies and enhancing digital productivity among participants at the Media Prima Mojokerto Course and Training Institute. This program is expected to serve as a sustainable model for improving digital literacy and AI competencies in vocational education and training institutions.
Customer Generated Content sebagai Faktor Pembentuk Kepercayaan Konsumen pada Merek Digital Shopee: Studi pada Pengguna Shopee di Kabupaten Jombang Masruchan Masruchan; Iwan Adinugroho; La Ode Muhamad Arifin
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.6660

Abstract

This study aims to examine the effect of customer-generated content (CGC) on consumer trust in the digital brand Shopee, with perceived information credibility as a mediating variable. A quantitative explanatory approach was employed, involving 120 Shopee users in Kabupaten Jombang selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). CGC in this study includes written reviews, ratings, comments, as well as user-generated photos and videos shared within the platform. The results indicate that customer-generated content has a positive effect on perceived information credibility and directly enhances consumer trust. In addition, perceived information credibility is found to partially mediate the relationship between CGC and consumer trust. This finding suggests that consumer trust is not only influenced by the volume of user-generated content but also by its perceived accuracy, objectivity, relevance, and authenticity. In other words, the quality and credibility of information embedded in CGC play a central role in shaping users’ trust toward the platform.The study implies that Shopee and its sellers should encourage the creation of authentic, informative, and verified user content to strengthen consumer trust and improve overall marketplace engagement. These results provide practical insights for digital marketing strategies in local e-commerce environments and highlight the importance of managing user-generated content as a key trust-building mechanism.
Co-Authors Ahmad Yahya Hamiduddin Dwi Wahyuni Iwan Adinugroho La Ode Muhamad Arifin Muslimin - Rifa Nurmilah Ririn Febriyanti