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All Journal Abdimas Indonesian Journal Journal of Economics and Social Sciences
Ahmad Yahya Hamiduddin
Universitas PGRI Jombang
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Digital Transformation in Increasing Business Competitiveness in the Industrial Era 5.0 Ahmad Yahya Hamiduddin
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1365

Abstract

Digital transformation has become an important strategy for the business world in facing the increasingly complex dynamics of global competition, especially in the industry 5.0 era, which emphasizes a human-centered approach on sustainability, and resilience. This study aims to analyze the role of digital transformation in enhancing business competitiveness in the industry 5.0 Era and to identify the factors that influence the success of its implementation. This research uses a qualitative approach with a literature review method (library research). Data was obtained from various scientific sources in the form of national and international journal articles, academic books, and relevant documents discussing digital transformation, business competitiveness and Industry 5.0. Data was analyzed using content analysis techniques to systematically synthesize concepts, findings, and expert views. The results of the study show that digital transformation plays a significant role in increasing business compaetitiveness through improved operational efficiency, product and service innovation, strengthened customer relationships, and data-driven decision making. The success of digital transformation is influenced by visionary leadership, human resource readiness, an adaptive organizational culture, and technological infrastructure support. From an Industry 5.0 perspective, digital transformation is not only oriented towards efficiency and economic profit, but also towards human values, sustainability, and long-term business resilience. Thus, holistic and human- oriented digital transformation is the key in creating daya saing sustainable business in the Industry 5.0 era.
Digital Business Transformation in the Era of Artificial Intelligence: Strategies, Opportunities, and Challenges for Enhancing Business Competitiveness Ahmad Yahya Hamiduddin
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 2 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1946

Abstract

Digital business transformation in the era of Artificial Intelligence (AI) has become a key driver for enhancing business competitiveness amid increasingly intense global competition and rapid technological advancement. The implementation of AI enables organizations to optimize business processes through automation, advanced data analytics, personalized customer services, and data-driven decision-making. This article aims to examine strategies for implementing AI in digital business transformation, identify the opportunities available to business organizations, and analyze the challenges associated with AI adoption. The study employs a literature review method by analyzing relevant academic journals, books, and research reports on digital transformation and artificial intelligence. The findings indicate that AI implementation significantly improves operational efficiency, productivity, product and service innovation, and customer experience, thereby creating sustainable competitive advantages for businesses. However, AI adoption also faces several challenges, including limited digital infrastructure, high investment costs, a shortage of skilled human resources, data security concerns, and ethical issues related to AI utilization. Therefore, an integrated strategy involving digital infrastructure development, workforce capacity building, supportive government policies, and collaboration among businesses, academia, and technology providers is essential to ensure successful and sustainable AI-driven digital business transformation.
Implementing Generative AI Training to Enhance Creative Content Competencies and Digital Productivity at the Media Prima Mojokerto Course and Training Institute Ahmad Yahya Hamiduddin; Masruchan Masruchan; Dwi Wahyuni
Abdimas Indonesian Journal Vol. 6 No. 2 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1956

Abstract

The rapid advancement of Generative Artificial Intelligence (Generative AI) has transformed the way digital content is created and managed across various sectors, including education and vocational training. However, many participants at the Media Prima Mojokerto Course and Training Institute still have limited knowledge and practical skills in utilizing AI-based tools to support creative content production and improve digital productivity. This community engagement program aimed to enhance participants' competencies through a structured Generative AI training program. The implementation methods consisted of needs assessment, lectures, demonstrations, hands-on practice, mentoring, and evaluation. The training introduced participants to various Generative AI applications for text generation, image creation, presentation design, and productivity enhancement. Evaluation was conducted using pre-tests, post-tests, practical assignments, and participant satisfaction questionnaires. The results indicated a significant improvement in participants' understanding and practical skills in utilizing Generative AI technologies. Participants demonstrated increased creativity in developing digital content, improved efficiency in completing digital tasks, and greater confidence in adopting AI tools for educational and professional purposes. Furthermore, the training fostered participants' awareness of ethical AI use and responsible digital content creation. Therefore, the implementation of Generative AI training proved effective in strengthening creative content competencies and enhancing digital productivity among participants at the Media Prima Mojokerto Course and Training Institute. This program is expected to serve as a sustainable model for improving digital literacy and AI competencies in vocational education and training institutions.
Digital Marketing Training and Mentoring for Local Wisdom-Based Ecoprint Batik Artisans Nuril Hikmah; Susi Darihastining; Ahmad Yahya Hamiduddin; Joan Rhobo Andrianto; Rindiani Agus Windari
Abdimas Indonesian Journal Vol. 6 No. 2 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.2025

Abstract

Small and Medium Enterprises (SMEs) engaged in ecoprint batik production possess considerable potential to contribute to local cultural heritage preservation while strengthening economic opportunities within the creative economy. However, limited digital marketing capabilities, inconsistent social media management, weak brand positioning, underutilized e-commerce platforms, and limited promotional content production remain significant challenges for ecoprint enterprises. This community engagement program aimed to strengthen the digital marketing capabilities and competitiveness of hy_ecoprint through the integration of digital technology, cultural storytelling, and participatory capacity building. The program employed a Participatory Action Research (PAR) approach involving socialization and initial assessment, training, technology implementation, mentoring, evaluation, and sustainability planning. Training activities covered digital marketing strategies, Instagram Business, TikTok, WhatsApp Business, smartphone-based product photography, Canva, CapCut, e-commerce marketplace management through Shopee and TikTok Shop, and cultural storytelling for brand positioning. The implementation emphasized experiential learning and the practical application of digital tools using accessible smartphone-based technologies. Mentoring activities focused on content development, publication consistency, digital catalog management, promotional video production, persuasive copywriting, online store optimization, and brand identity strengthening. The program resulted in improved partner capacity in managing digital marketing channels, producing visual promotional content, developing digital product catalogs, optimizing e-commerce platforms, and integrating local cultural and environmental narratives into marketing communication. The program also strengthened product differentiation by positioning ecoprint batik not merely as an aesthetic textile product but as a culturally rooted and environmentally responsible creative product. Overall, the program demonstrates that participatory digital capacity building can support MSME digital transformation, expand market access, strengthen brand competitiveness, and contribute to the sustainable preservation of local cultural heritage.
Co-Authors Dwi Wahyuni Joan Rhobo Andrianto Masruchan Masruchan Nuril Hikmah Rindiani Agus Windari Susi Darihastining