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All Journal Journal of Hospital Administration and Management (JHAM) Media Kesehatan Politeknik Kesehatan Makassar Jurnal Manajemen Bisnis dan Kesehatan
Sriyani Windarti
Administrasi Rumah Sakit, Institut Ilmu Kesehatan Pelamonia
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Environmental Science Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health

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Hubungan Marketing Mix Dengan Loyalitas Pasien Rawat Jalan di Rumah Sakit Tk II 14.05.01 Pelamonia Makassar Ali Imran; Hastuti Hastuti; Rusnita Rusnita; Sriyani Windarti; Reski Dewi Pratiwi; Muslimin B; Theresa Tondok
Media Kesehatan Politeknik Kesehatan Makassar Vol 20 No 1 (2025): Media Kesehatan
Publisher : Direktorat Politeknik Kesehatan Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32382/medkes.v20i1.1521

Abstract

The marketing mix is a key strength of hospitals, closely linked to patient behavior in utilizing services. Product mismatch with patient perceptions is a common problem in the marketing mix. Patients sometimes do not know the cost, which can be burdensome for them. Promotion does not reach the right target segment. Place refers to the location, where there are often long queues at the outpatient clinic. People rely on specific individuals or doctors for care. Process involves inefficient service delivery workflows, and physical facilities are insufficient and not fully optimized. Similarly, in Pelamonia Hospital, the marketing mix is now structured as the 10P or mega marketing mix. This theory by Dr. Samsi Jacobalis led to the decision to expand the marketing mix from 4P to 10P, which includes People, Public, Power, Pressure, and Performance. The objective of this study is to determine the relationship between the marketing mix and patient loyalty at Pelamonia Hospital TK II 14.05.01 in Makassar. The research was conducted quantitatively using a cross-sectional approach. The population consisted of 8,134 patients, with 269 samples. The sampling method used was purposive sampling. The study was conducted in April 2025 and analyzed using univariate and bivariate analysis. The results and conclusions indicate a significant relationship between the product dimension (p=0.0027), promotion (p=0.002), physical evidence (p=0.027), process (p=0.000), performance (p=0.007), public relations (p=0.026), and power (p=0.000) with patient loyalty at the outpatient department of TK II 14.05.01 Pelamonia Hospital in Makassar. There is no relationship between the dimensions of price (p=0.180), place (p=0.664), and people (p=0.713) and the loyalty of outpatients at Pelamonia Makassar General Hospital TK II 14.05.01. It is recommended that the hospital maximize its marketing mix activities to provide good service to patients and make them feel comfortable in receiving services and examinations at the hospital. Keywords: Loyalty, Marketing mix, Hospital, Outpatient
Analisis Pengaruh Internal Customer Satisfaction Terhadap Employee Loyalty di Rumah Sakit Umum Bahagia Sriyani Windarti; Hastuti; Dian Ekawaty; mangindara; Mashud
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 3 (2026): Vol.2 No.3 2026 January-March
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i3.63

Abstract

Pelanggan internal rumah sakit adalah sumber daya manusia yang membutuhkan layanan, dukungan, atau informasi dari pihak lain di dalam rumah sakit untuk bekerja secara efektif. Tingkat kepuasan kerja Rumah Sakit Umum Bahagia Makassar mengalami kenaikan di tiap tahunnya dimana karyawan yang merasa puas dengan pekerjaannya. Tujuan penelitian, yaitu untuk mengetahui pengaruh internal customer satisfaction terhadap employee loyalty di Rumah Sakit Umum Bahagia Makassar. Metode, jenis penelitian ini yaitu kuantitatif dengan menggunakan desain cross sectional study. Penelitian ini dilakukan dengan jumlah sampel sebanyak 127 orang. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dengan teknik analisis univariat, analisis bivariat, dan analisis multivariat. Hasil dan kesimpulan ini menunjukkan bahwa terdapat pengaruh perhatian terhadap perencanaan dan pengembangan karir pada karyawan terhadap employee loyalty (p = 0.004), terdapat pengaruh pemberian gaji dan bonus yang sesuai harapan terhadap employee loyalty (p = 0.001), terdapat pengaruh hubungan baik dengan rekan kerja terhadap employee loyalty (p = 0.0001), tidak terdapat pengaruh pengawas terhadap employee loyalty (p = 0.167), terdapat pengaruh benefit terhadap employee loyalty (p = 0.0001), terdapat pengaruh prosedur pelaksanaan terhadap employee loyalty (p = 0.0001), dan tidak terdapat pengaruh harapan kinerja terhadap employee loyalty (P = 0.304). Saran, diharapkan kepada pihak rumah sakit untuk dapat mendukung proses peningkatan sikap dan disiplin kerja bagi karyawan sehingga karyawan dapat mencapai keberhasilan yang di inginkan.
PERILAKU PERAWAT DALAM PENERAPAN PENCEGAHAN DAN PENGENDALIAN INFEKSI NOSOKOMIAL DI RAWAT INAP RS TK.II 14.05.01 PELAMONIA MAKASSAR Hastuti Tuti; Mohammad Ardani Samad; Ali Imran; Sriyani Windarti; Mangindara Mangindara
Journal of Hospital Administration and Management (JHAM) Vol 7 No 1 (2026): Journal of Hospital Administration and Management (JHAM)
Publisher : LPPM Universitas Awal Bros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54973/jham.v7i1.896

Abstract

Nosocomial infections are still a health problem in both developed and developing countries. Health care-acquired infections are a major cause of death and increased morbidity among hospitalized patients. Hospitalized patients can facilitate transmission to hospitalized patients. The aim of the research is to determine the behavior of nurses in implementing the prevention and control of nosocomial infections in inpatients at TK.II Hospital 14.05.01 Pelamonia Makassar. This research method is quantitative research with a cross sectional study approach. This research was carried out with a sample of 192 nurses who were determined using a total sampling technique for collecting data in this research through distributing questionnaires with Univariate and Bivariate analysis techniques with the SPSS program with the Chi-square test. Research Results and Conclusions The results of the study using the chi-square test showed that the variables were family (p=0.001), facilities (p=0.031), motivation (p=0.002) and physical environment (p=0.031), peers (p=0.000) , which means there is a significant relationship between family, facilities, motivation, physical environment and peers and nurses' behavior in implementing the prevention and control of nosocomial infections at TK.II Hospital 14.05.01 Pelamonia Makassar. TK.II Hospital 14.05.01 Pelamonia Makassar suggests that the hospital should provide training to nurses about nosocomial infections and create special programs to prevent the occurrence of nosocomial infections and assign appropriate tasks to nurses. with the competencies they have
Co-Authors Ali Imran Ali Imran Dian Ekawaty Hastuti Hastuti Hastuti Hastuti Tuti Mangindara Mashud Mohammad Ardani Samad Muslimin B Reski Dewi Pratiwi Rusnita Rusnita Theresa Tondok