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All Journal Media Kesehatan Politeknik Kesehatan Makassar Journal of Innovative and Creativity
Muslimin B
Institut Ilmu Kesehatan Pelamonia Makassar
Dentistry Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Efektivitas Kader Kesehatan Digital dalam Deteksi Dini Risiko Stunting pada Balita Sudirman; Armiyati Nur; Ardiana Batubara; Muslimin B; Nurhafizah Nasution
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7230

Abstract

Stunting merupakan masalah gizi kronis yang berdampak jangka panjang terhadap pertumbuhan fisik, perkembangan kognitif, dan kualitas hidup anak di masa depan. Deteksi dini risiko stunting menjadi salah satu langkah kunci dalam mencegah meningkatnya prevalensi kasus di Indonesia. Penelitian ini bertujuan untuk menganalisis efektivitas kader kesehatan digital dalam melakukan deteksi dini risiko stunting pada balita. Desain penelitian menggunakan kuasi-eksperimen dengan pendekatan pre-test dan post-test yang melibatkan 60 balita usia 6–59 bulan dan 30 kader kesehatan. Data dikumpulkan melalui pengukuran antropometri (BB/U, TB/U, BB/TB) yang dicatat secara manual dan melalui aplikasi digital. Hasil penelitian menunjukkan adanya peningkatan signifikan kemampuan kader kesehatan dalam mendeteksi risiko stunting setelah penggunaan aplikasi digital (p < 0,05), dengan tingkat akurasi data meningkat dari 78% (manual) menjadi 92% (digital). Selain itu, sebagian besar kader merasa aplikasi mudah digunakan dan membantu mempercepat pekerjaan. Penelitian ini menyimpulkan bahwa kader kesehatan digital efektif dalam mendeteksi dini risiko stunting pada balita, sehingga disarankan untuk diimplementasikan secara luas dalam program percepatan penurunan stunting.
Hubungan Marketing Mix Dengan Loyalitas Pasien Rawat Jalan di Rumah Sakit Tk II 14.05.01 Pelamonia Makassar Ali Imran; Hastuti Hastuti; Rusnita Rusnita; Sriyani Windarti; Reski Dewi Pratiwi; Muslimin B; Theresa Tondok
Media Kesehatan Politeknik Kesehatan Makassar Vol 20 No 1 (2025): Media Kesehatan
Publisher : Direktorat Politeknik Kesehatan Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32382/medkes.v20i1.1521

Abstract

The marketing mix is a key strength of hospitals, closely linked to patient behavior in utilizing services. Product mismatch with patient perceptions is a common problem in the marketing mix. Patients sometimes do not know the cost, which can be burdensome for them. Promotion does not reach the right target segment. Place refers to the location, where there are often long queues at the outpatient clinic. People rely on specific individuals or doctors for care. Process involves inefficient service delivery workflows, and physical facilities are insufficient and not fully optimized. Similarly, in Pelamonia Hospital, the marketing mix is now structured as the 10P or mega marketing mix. This theory by Dr. Samsi Jacobalis led to the decision to expand the marketing mix from 4P to 10P, which includes People, Public, Power, Pressure, and Performance. The objective of this study is to determine the relationship between the marketing mix and patient loyalty at Pelamonia Hospital TK II 14.05.01 in Makassar. The research was conducted quantitatively using a cross-sectional approach. The population consisted of 8,134 patients, with 269 samples. The sampling method used was purposive sampling. The study was conducted in April 2025 and analyzed using univariate and bivariate analysis. The results and conclusions indicate a significant relationship between the product dimension (p=0.0027), promotion (p=0.002), physical evidence (p=0.027), process (p=0.000), performance (p=0.007), public relations (p=0.026), and power (p=0.000) with patient loyalty at the outpatient department of TK II 14.05.01 Pelamonia Hospital in Makassar. There is no relationship between the dimensions of price (p=0.180), place (p=0.664), and people (p=0.713) and the loyalty of outpatients at Pelamonia Makassar General Hospital TK II 14.05.01. It is recommended that the hospital maximize its marketing mix activities to provide good service to patients and make them feel comfortable in receiving services and examinations at the hospital. Keywords: Loyalty, Marketing mix, Hospital, Outpatient
Co-Authors Ali Imran Ardiana Batubara ARMIYATI NUR Hastuti Hastuti Nurhafizah Nasution Nursinah Nursinah Reski Dewi Pratiwi Rusnita Rusnita Sri Yuniarsih Sriyani Windarti Sudirman Theresa Tondok