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All Journal Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) Bulletin of Information Technology (BIT) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Indonesian Journal of Taxation and Accounting
Muhammad Nur Madani
STMIK Widya Cipta Dharma
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Digital Marketing Strategy in the Online Fashion Industry Wahyu Sri Handono; Anthoneta Kopong; Muhammad Nur Madani
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2668

Abstract

The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of digital advertising, social media, and marketplaces. Social media, particularly Instagram, is highly effective in building brand awareness and increasing engagement through features like Stories, Reels, and Shopping. The COVID-19 pandemic accelerated the adoption of digital marketing as a primary solution to maintain business continuity. Training in digital marketing strategies is crucial for SMEs to understand and apply effective techniques such as SEO, SEM, and content marketing. SEO improves website rankings in search results, SEM uses paid ads for quick results, and content marketing focuses on creating relevant content. Digital analysis tools like Google Analytics help companies understand content performance and make necessary adjustments. With the right strategy, online fashion companies can achieve success in the digital era.
Gerakan Bersih Pantai: Kolaborasi Mahasiswa dan Masyarakat dalam Menjaga Kebersihan dan Kelestarian Ekosistem Pesisir di Pantai Panrita Lopi Muhamad Amir Ariandi; Rizky Zakariyya Rasyad; Renni Mayasari; Muhammad Nur Madani; Yunita Yunita
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i2.7981

Abstract

This community service activity aims to enhance public awareness of the importance of maintaining coastal environmental cleanliness through a beach clean-up movement at Panrita Lopi Beach, Muara Badak District. This activity was motivated by the presence of waste scattered along the coastal area, which negatively affects environmental quality, visitor comfort, and the sustainability of the coastal ecosystem. The method applied was a participatory action approach, involving students and local communities directly in environmental education and beach clean-up activities. Data were collected through observation, documentation, and simple interviews to assess initial conditions, implementation processes, and changes after the activity. The results indicate that the beach clean-up movement significantly improved coastal cleanliness, increased community participation, and fostered collective awareness in maintaining environmental sustainability. Furthermore, the improved beach condition contributed positively to visitor comfort and enhanced the potential attractiveness of the area as a local tourism destination. This activity demonstrates that collaboration between students and the community can serve as an effective strategy for preserving coastal ecosystems while supporting the development of sustainable, environmentally based tourism.
Optimasi Penentuan Sales Ececutive Terbaik Menggunakan Metode MOORA Pada Dealer Mitsubishi Tenggarong Sepriana Ose Gunawan; Muhammad Ibnu Sa’ad; Muhammad Nur Madani
Bulletin of Information Technology (BIT) Vol 7 No 2 (2026)
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bit.v7i2.2714

Abstract

Penentuan sales executive terbaik merupakan salah satu upaya penting dalam meningkatkan kinerja dan daya saing perusahaan, khususnya pada dealer otomotif, karena berpengaruh langsung terhadap pencapaian target penjualan dan kualitas pelayanan pelanggan. Permasalahan yang sering terjadi adalah proses penilaian yang masih bersifat subjektif dan belum menggunakan metode yang terstruktur, sehingga hasilnya kurang objektif dan konsisten. Penelitian ini bertujuan untuk membangun sistem pendukung keputusan dalam menentukan sales executive terbaik dengan menggunakan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) sebagai solusi berbasis pengambilan keputusan multikriteria. Data yang digunakan merupakan data internal dealer Mitsubishi yang mencakup beberapa alternatif sales executive dengan kriteria penilaian berupa pencapaian target penjualan, kedisiplinan, kemampuan komunikasi, dan kualitas pelayanan. Proses pengolahan data dilakukan melalui tahap pemilihan data, pra-pemrosesan data, penentuan kriteria pembobotan, implementasi metode, hingga perangkingan. Hasil penelitian menunjukkan bahwa metode MOORA mampu menghasilkan nilai preferensi dan urutan peringkat sales executive secara objektif dan sistematis. Alternatif dengan nilai tertinggi ditetapkan sebagai sales executive terbaik. Dengan demikian, sistem yang dibangun dapat membantu pihak manajemen dalam mengambil keputusan yang lebih efektif, efisien, dan transparan serta mendukung evaluasi kinerja berbasis data yang lebih optimal.
Rancang Bangun Aplikasi Point Of Sale (Pos) Pada Café Elite`S Coffee Berbasis Android Cristian Sepriadi galla; Amelia Yusnita; Muhammad Nur Madani
Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) Vol 17, No 1 (2026): Juni
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jsit.v17i1.4856

Abstract

Elite’s Coffee Café still relies on manual transaction recording and sales data management processes, which often lead to recording errors, delays in report generation, and inefficient transaction data management. These issues reduce operational efficiency and make it difficult for the owner to monitor sales accurately.This study aims to design and develop an Android-based Point of Sale (POS) application to support sales transactions, product data management, and automatic sales report generation. The system was developed using the Waterfall method, which consists of requirements analysis, system design, implementation, testing, and maintenance stages. The application was built on the Android platform with an integrated database to store and manage transaction data.The results show that the developed POS application simplifies transaction processing, accelerates sales recording, reduces data entry errors, and generates sales reports automatically in real time. Based on the testing results, all main features of the application function according to user requirements.In conclusion, the Android-based Point of Sale (POS) application for Elite’s Coffee Café successfully improves operational efficiency, speeds up customer service, and enables more accurate and organized sales data management.
Developing a Fintech Adoption Readiness Index for Coastal Tourism MSMEs within a Place-Based Blue Economy Framework Muhammad Rinaldi; Muhamad Amir Ariandi; Muhammad Nur Madani
Indonesian Journal of Taxation and Accounting Vol 4, No 3 (2026): September 2026
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ijota.v4i3.1199

Abstract

Purpose – This study examines fintech adoption readiness among coastal tourism MSMEs and explores variations across locations with different business and supporting conditions.Methods – An explanatory sequential mixed methods design was used. Questionnaire data were collected from 60 MSMEs across 20 coastal tourism destinations in Balikpapan and Kutai Kartanegara using convenience sampling. The assessment covered four dimensions digital readiness, fintech adoption readiness, managerial and financial readiness, and local ecosystem readiness. Interviews with four informants were then used to explain the quantitative patterns. Descriptive internal-consistency checks and sensitivity analyses were also conducted.Findings – The overall readiness score was 62.00, close to the descriptive boundary between moderately ready and ready. Digital readiness recorded the highest score at 73.00, while fintech adoption readiness was lowest at 47.00. Balikpapan had the highest regional score, followed by Samboja, Muara Badak, and Marang Kayu. Sensitivity analysis showed that the broad regional pattern remained relatively stable, although classifications near the cut off point changed under alternative weighting and threshold assumptions. The findings indicate that digital capacity and supporting conditions are more developed than consistent fintech engagement and its integration into financial management. Similar overall scores also reflected different combinations of strengths and weaknesses across locationsResearch implications – MSME support should connect digital payments with transaction recording, cash flow monitoring, separation of business and personal finances, and the use of payment histories for business decisions.Originality – This study offers an exploratory multidimensional assessment that combines digital capacity, fintech readiness, financial management, and local conditions in coastal tourism settings. It also highlights how readiness gaps differ across coastal locations, supporting more targeted MSME digitalization interventions.
Customer Satisfaction as a Mediating Factor in QRIS Repurchase Intention: Evidence from Culinary MSME Consumers in Samarinda Muhamad Amir Ariandi; Muhammad Nur Madani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i3.8279

Abstract

The increasing adoption of QRIS payment in Indonesia has transformed consumer transaction behavior, particularly in culinary micro, small, and medium enterprises. However, understanding the factors that encourage consumers to reuse QRIS payment remains important, as repeated usage is not only determined by technological adoption but also by user satisfaction. This study aims to examine the effect of perceived ease of use and perceived security on repurchase intention, with customer satisfaction as a mediating variable in QRIS payment usage. This study employed a quantitative approach with an explanatory research design. Data were collected through an online questionnaire from 158 QRIS users who had conducted transactions at culinary MSMEs in Samarinda City. The data were analyzed using Partial Least Squares Structural Equation Modeling through SmartPLS. The results show that perceived ease of use and perceived security significantly affect customer satisfaction. Customer satisfaction also significantly influences repurchase intention. In addition, perceived ease of use has a significant direct effect on repurchase intention, while perceived security does not directly affect repurchase intention. The mediation analysis shows that customer satisfaction partially mediates the relationship between perceived ease of use and repurchase intention and fully mediates the relationship between perceived security and repurchase intention. These findings highlight the importance of ease, security, and satisfaction in encouraging repeated QRIS usage and provide practical implications for culinary MSMEs and digital payment providers.
Co-Authors Amelia Yusnita Anthoneta Kopong Cristian Sepriadi galla Muhamad Amir Ariandi Muhammad Ibnu Sa’ad Muhammad Rinaldi Renni Mayasari Rizky Zakariyya Rasyad Sepriana Ose Gunawan Wahyu Sri Handono Yunita Yunita